Home  › Stats › Ad Industry Metrics › Ad Spend

Fred Thompson Grabs Top Presidential Site Traffic Seat

  |  October 12, 2007   |  Comments

Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem.

ClickZ_Campaign08_katefinal.jpgFormer Senator Fred Thompson topped the presidential campaign site traffic charts in September, surpassing all other presidential candidate sites. The TV star pushed Congressman Ron Paul out of the number one position held by his site among Republican candidates since May, while longtime site traffic leader Barack Obama maintained his top ranking among Democratic presidential hopefuls.

Notably, according to exclusive information provided to ClickZ News by Hitwise, while Yahoo and Google drove about a third of the traffic to the top Republican and Democratic candidate sites, some site traffic to RonPaul2008.com actually arrived from the site of his opponent, Mitt Romney.

As shown by the site measurement firm, Hillary Clinton's Web site traffic ranking rose 4 points last month in the Democratic presidential site category, lifting the Senator's site to second place from its third place August position. John Edwards's site occupied the third spot in September, dropping 6 points in the rankings.

Official campaign sites for Joe Biden, Dennis Kucinich, Bill Richardson, Chris Dodd, and Mike Gravel remain at bottom of the rankings among Democrats, each site drawing less than 10 percent of traffic share.

For Republican candidate sites, Hitwise showed official campaign sites promoting John McCain, Rudy Giuliani, Duncan Hunter and Sam Brownback all dropped in share, while maintaining the four lowest rankings also held in August. McCain's site traffic fell the most of the four, from 12.5 percent in August to below 7 percent last month.

Paul's site lost 16 points, falling from over 42 percent share of traffic to Republican candidate sites in August to about 26 percent in September. Traffic to the official site for Mitt Romney dropped by more than half to around 8 percent share among Republicans, moving from second to fourth place in September.

September marks the first month Hitwise has tracked traffic to the campaign site of Thompson, a relatively late entry to the presidential race.

As for sites driving traffic to the top presidential candidates' Web homes, Google's main search site dominated, pushing over 20 percent of site traffic to Fred08.com and BarackObama.com. Yahoo properties drove about 11 percent of Web traffic to Thompson's site and about 8 percent to Obama's.

However, a couple outliers showed up. Political news and commentary blog site The Huffington Post spurred almost 2 percent of traffic to BarackObama.com. Meanwhile, the Romney site actually drove 2 percent of traffic to rival Thompson's site, Fred08.com.

Democratic Candidates' Site Traffic
Market Share and Rankings for September
September Market Share RankingCampaignWeb siteTraffic Market Share
1.Barack Obama www.barackobama.com 36.95%
2.Hillary Clinton For President www.hillaryclinton.com26.06%
3.John Edwards For President www.johnedwards.com 16%
4.Joe Biden for President www.joebiden.com 6.09%
5.Dennis Kucinich 2008www.kucinich.us5.92%
6.Bill Richardson for President Exploratory Committeewww.richardsonforpresident.com4.47%
7.Chris Dodd for President www.chrisdodd.com 2.26%
8.Gravel 2008 www.gravel2008.us2.25%
Source: Hitwise, 2007

Republican Candidates' Site Traffic
Market Share and Rankings for September
September Market Share RankingCampaignWeb siteMarket Share
1.Fred '08www.fred08.com36.88%
2.Ron Paul 2008www.ronpaul2008.com26.50%
3.Mike Huckabee www.mikehuckabee.com 10.91%
4.Mitt Romneywww.mittromney.com8.15%
5.John McCain 2008www.johnmccain.com6.68%
6.Rudy Giuliani Presidential Exploratory Committee www.joinrudy2008.com6.6%
7.Duncan Hunter for President www.gohunter08.com2.71%
8.Brownback for President www.brownback.com1.57%
Source: Hitwise, 2007

Top Sites Driving Traffic
to www.BarackObama.com
in September
Web siteURLUpstream Share
Yahoo Mailsearch.yahoo.com4.56%
The Huffington Postwww.huffingtonpost.com1.76%
Yahoo Newsnews.yahoo.com1.68%
Source: Hitwise, 2007

Top Sites Driving Traffic
to www.Fred08.com
in September
Web siteURLUpstream Share
Yahoo Searchsearch.yahoo.com6.31%
Yahoo www.yahoo.com3.15%
Yahoo Newsnews.yahoo.com1.87%
Source: Hitwise, 2007

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!


Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.




    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...