Advertising Placements by Industry and Top Sponsored Links, November 2007

  |  December 20, 2007   |  Comments

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, October and November 2007
Industry Total Impressions, November 2007
(M)
Total Impressions, October 2007
(M)
Change From Previous Month (%)
Automotive 7,841.1 9,832.1 -20.25
Business-to-business 6,821.1 6,621.7 3.01
Consumer goods 12,373.6 12,146.0 1.87
Entertainment 15,698.8 15,466.2 1.50
Financial services 100,420.5 87,608.9 14.62
Hardware and electronics 9,024.5 6,442.6 40.08
Health 5,560.8 4,753.4 16.99
Public services 7,238.4 9,182.9 -21.18
Retail goods and services 37,226.0 38,487.6 -3.28
Software 4,519.8 3,827.4 18.09
Telecommunications 16,487.6 13,783.4 19.62
Travel 6,928.6 7,394.7 -6.30
Web media 92,524.8 85,052.6 8.79
Source: Nielsen Online, 2007

Advertising Breakdown by Ad Unit Type, November 2007 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 4,042.2 1,229.7 528.7 1,534.7 505.7
Business-to-business 904.3 191.2 4,860.0 699.0 166.5
Consumer goods 3,677.6 1,011.3 3,074.1 2,426.7 2,183.9
Entertainment 5,899.9 341.5 6,876.7 1,374.9 1,205.9
Financial services 22,138.5 567.9 2,835.9 11,716.0 63,162.3
Hardware and electronics 3,836.8 462.3 1,471.9 1,818.5 1,471.9
Health 1,900.8 236.6 2,010.0 989.4 424.1
Public services 1,628.2 78.4 2,694.5 1,387.3 1,450.0
Retail goods and services 7,475.1 627.8 16,073.1 7,172.3 5,877.7
Software 1,713.0 349.2 1,405.6 484.5 567.5
Telecommunications 7,119.5 362.0 4,040.6 3,099.7 1,865.7
Travel 1,904.2 142.0 2,466.7 1,959.8 455.9
Web media 3,451.2 101.0 43,078.3 5,143.2 40,751.2
Source: Nielsen Online, 2007

Top 25 Companies by Sponsored Link Impressions, November 2007
Company Sponsored Link Impressions, November 2007 (M) Sponsored Link Impressions, October 2007 (M) Change From Previous Month (%)
Whohasacrushonyou.com 8,910.5 10,273.3 -13.27
Zencon Technologies 7,897.0 5,993.2 31.77
DSLExtreme.com 3,379.8 449.2 652.48
Horror Entertainment 3,028.6 545.4 455.34
True 2,246.5 766.8 192.98
Edmunds.com 2,126.4 200.2 962.33
Yahoo 2,037.7 1,648.3 23.63
New Horizons 1,939.7 377.6 413.69
QuinStreet 1,799.3 822.5 118.75
Microsoft Corp. 1,676.8 125.3 1,237.99
eBay 1,599.3 1,493.1 7.11
InterActiveCorp 1,423.9 5,516.4 -74.19
Batanga 1,354.8 872.4 55.29
CarsBelowInvoice.com 1,161.9 617.5 88.17
Viacom Inc. 1,123.9 1,406.3 -20.08
Product Partners 1,087.1 186.3 483.67
Lavalife 1,086.5 62.4 1,642.55
Anastasia Intl. 1,039.4 1,075.5 -3.36
Table For Six 873.3 793.8 10.01
The Career Center 859.7 0.2 3,737,791.30
Mate1.com 838.0 309.9 170.40
Sony Corp. 772.1 578.4 33.50
Pickamortgage 723.4 535.2 35.18
PepsiCo 648.6 0.7 87,313.07
Amazon.com 648.0 487.6 32.90
Source: Nielsen Online, 2007

Top 25 Companies by Top Three Search Terms, November 2007
Company Search Term 1 Search Term 2 Search Term 3
Whohasacrushonyou.com myspace.com whohasacrushonyou.com musicsearch.myspace.com/index.cfm
Zencon Technologies chat match.com blackplanet
DSLExtreme.com high+speed+internet high+speed+internet+
providers
wireless+internet
Horror Entertainment horror+movies top+10+american+horror+
movies
ghost
True match.com chat+rooms chat
Edmunds.com kelly+blue+book mr2+info toyota
Yahoo monster.com yahoo+personals how+to+make+a+portfolio
New Horizons microsoft+word microsoft+excel mcsa+exam
QuinStreet colleges skylights+for+the+home glass+block
Microsoft Corp. nintendo+wii wii hotmail.com
eBay ebay ebay.com www.ebay.com
InterActiveCorp www.snugtop disneyland priceline
Batanga free+music+downloads ciara trebol+clan
CarsBelowInvoice.com www.kbb.com toyota.com kbb.com
Viacom Inc. hispanic+customs music south+park
Product Partners www.p90x p90x hip+hop+abs+fre
Lavalife Inc. chat+rooms chat lavalife
Anastasia Intl. mail+order+brides russian+mail+order+brides ukrainian+brides
Table For Six chat+rooms chat+room older+mature+women
The Career Center No search texts found
for the latest week.
Mate1.com match.com www.eharmony.com N/A
Sony Corp. digital+camera+reviews playstation+3 chris+brown
Pickamortgage steps+for+refinancing+
your+home
best+refinance+companies\ mortgage+with+no+credit+check
PepsiCo health snackstrongproductions.com oatmeal+diets
Amazon.com black+friday lautzenheiser black+friday+ads
Source: Nielsen Online, 2007

View: Advertising Placements by Industry and Top Sponsored Links, October 2007

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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Enid Burns

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