X-ceed Inc. said it acquired Mercury Seven Inc. , parent of marketingsite ChannelSeven.com.
Based in New York, Mercury Seven is a consultancy and development company that specializes in building Internet-based businesses. Mercury Seven is also known for creating and publishing ChannelSeven.com, an online network for Internet industry professionals worldwide. Financial terms of the deal were not disclosed.
"We're delighted to add the talents of Mercury Seven to X-ceed," said Werner Haase, CEO and co-chairman of X-ceed. "They share our desire to expand the capabilities of interactive communication and commerce. They understand the new economy of the Internet and have been very successful in developing Internet businesses and Internet strategic marketing programs for clients. Mercury Seven's online business expertise will complement X-ceed's content development capabilities. . . "
In addition to the online network, ChannelSeven.com serves its core audience with printed publications, special industry events, a speaker's bureau and subscription-based email newsletters.
"Businesses worldwide continue to embrace the Internet and interactive communications solutions as an integral part of their business models, especially as they relate to marketing, sales and internal communications issues," said Scott Mednick, chairman and chief strategic officer of X-ceed. "X-ceed is strategically poised to bring the complete spectrum of communication to interactivity. We are building this company to be the leading expert in internal, external and Internet communication solutions."
Bob Risse, CEO of Mercury Seven, will retain his title and responsibilities at Mercury Seven and will also join the board of X-ceed, along with Mercury Seven President Kevin Labick.
X-ceed acquired Reset, a company specializing in content- driven innovative interactive communications solutions, on Aug. 5. Reset has a strong niche in the entertainment business, with offices in New York, Los Angeles and London.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT