ClickOver/Focalink to be Known as AdKnowledge

  |  January 8, 1998   |  Comments

ClickOver and Focalink Communications completed their merger and said the new company will be known as AdKnowledgeInc.

ClickOver and Focalink Communications completed their merger and said the new company will be known as AdKnowledge Inc.

The company will provide integrated Internet marketing solutions for advertisers, agencies and Web site operators.

ClickOver is known for its real-time ad management applications for Web sites, called ClickWise and ClickWise Pro. Focalink developed and marketed media planning and outsourced Internet ad management products consisting of MarketMatch, a decision support tool for online media planning and buying, and SmartBanner, an Internet campaign placement and performance analysis service.

AdKnowledge said it will continue to develop, market and integrate these products for both buyers and sellers of Internet advertising. Financial details of the merger were not disclosed.

"What we do, in essence, is give our customers the knowledge they need to make critical Internet marketing decisions; hence our new company name 'AdKnowledge'," said Scott Kauffman, AdKnowledge president and CEO.

AdKnowledge claims more than 200 customers including traditional and interactive advertising agencies, Web sites, networks and national marketers, including agencies such as BBDO, Bozell, DDB Needham, DMB&B, J. Walter Thompson, McCann Erickson, Ogilvy & Mather, Saatchi & Saatchi and Young & Rubicam.

Other clients are Anderson Lembke, CKS/Site Specific, i-traffic and Left Field; and media companies CBS Sportsline, Classifieds 2000, Hearst New Media, Internet Travel Network and Kiplingers.

Palo Alto, CA-based AdKnowledge is a privately-held company funded by Kleiner Perkins Caufield and Byers, and the Mayfield Fund. The company said a new corporate site will be up within the next two weeks, at www.adknowledge.com. E-mail and URLs addressed to the former ClickOver and Focalink domains will be automatically forwarded to the new domain.

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...