ClickOver/Focalink to be Known as AdKnowledge

  |  January 8, 1998   |  Comments

ClickOver and Focalink Communications completed their merger and said the new company will be known as AdKnowledgeInc.

ClickOver and Focalink Communications completed their merger and said the new company will be known as AdKnowledge Inc.

The company will provide integrated Internet marketing solutions for advertisers, agencies and Web site operators.

ClickOver is known for its real-time ad management applications for Web sites, called ClickWise and ClickWise Pro. Focalink developed and marketed media planning and outsourced Internet ad management products consisting of MarketMatch, a decision support tool for online media planning and buying, and SmartBanner, an Internet campaign placement and performance analysis service.

AdKnowledge said it will continue to develop, market and integrate these products for both buyers and sellers of Internet advertising. Financial details of the merger were not disclosed.

"What we do, in essence, is give our customers the knowledge they need to make critical Internet marketing decisions; hence our new company name 'AdKnowledge'," said Scott Kauffman, AdKnowledge president and CEO.

AdKnowledge claims more than 200 customers including traditional and interactive advertising agencies, Web sites, networks and national marketers, including agencies such as BBDO, Bozell, DDB Needham, DMB&B, J. Walter Thompson, McCann Erickson, Ogilvy & Mather, Saatchi & Saatchi and Young & Rubicam.

Other clients are Anderson Lembke, CKS/Site Specific, i-traffic and Left Field; and media companies CBS Sportsline, Classifieds 2000, Hearst New Media, Internet Travel Network and Kiplingers.

Palo Alto, CA-based AdKnowledge is a privately-held company funded by Kleiner Perkins Caufield and Byers, and the Mayfield Fund. The company said a new corporate site will be up within the next two weeks, at www.adknowledge.com. E-mail and URLs addressed to the former ClickOver and Focalink domains will be automatically forwarded to the new domain.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...