ClickOver and Focalink Communications completed their merger and said the new company will be known as AdKnowledgeInc.
The company will provide integrated Internet marketing solutions for advertisers, agencies and Web site operators.
ClickOver is known for its real-time ad management applications for Web sites, called ClickWise and ClickWise Pro. Focalink developed and marketed media planning and outsourced Internet ad management products consisting of MarketMatch, a decision support tool for online media planning and buying, and SmartBanner, an Internet campaign placement and performance analysis service.
AdKnowledge said it will continue to develop, market and integrate these products for both buyers and sellers of Internet advertising. Financial details of the merger were not disclosed.
"What we do, in essence, is give our customers the knowledge they need to make critical Internet marketing decisions; hence our new company name 'AdKnowledge'," said Scott Kauffman, AdKnowledge president and CEO.
AdKnowledge claims more than 200 customers including traditional and interactive advertising agencies, Web sites, networks and national marketers, including agencies such as BBDO, Bozell, DDB Needham, DMB&B, J. Walter Thompson, McCann Erickson, Ogilvy & Mather, Saatchi & Saatchi and Young & Rubicam.
Other clients are Anderson Lembke, CKS/Site Specific, i-traffic and Left Field; and media companies CBS Sportsline, Classifieds 2000, Hearst New Media, Internet Travel Network and Kiplingers.
Palo Alto, CA-based AdKnowledge is a privately-held company funded by Kleiner Perkins Caufield and Byers, and the Mayfield Fund. The company said a new corporate site will be up within the next two weeks, at www.adknowledge.com. E-mail and URLs addressed to the former ClickOver and Focalink domains will be automatically forwarded to the new domain.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT