Execs and Accounts for January 13, 2003

  |  January 13, 2003   |  Comments

Carat Interactive names CFO Steve Andrews to the additional post of director of operations; Schering Laboratories launches a mobile campaign for Clarinex on AvantGo; CVS/pharmacy taps Pixelmedia to redesign its corporate site


Interactive agency Carat Interactive has appointed CFO Steve Andrews to the additional post of director of operations. Prior to Carat Interactive, Andrews worked within Carat's North American organization as CFO for Carat Freeman in Newton, Mass. He also spent two years as the VP of Finance for MMA, a marketing research unit of Carat.

"Steve has done an excellent job in evolving his position from managing the financial activities of Carat Interactive to playing a key role in the operational aspects of our business," said Sarah Fay, president of Carat Interactive. "He is an important contributor and his combined role will be an extremely valuable asset to the company."

Andrews will now handle compliance with company policies, the creation of processes and procedures, and overall organizational development, in addition to the general financial management of Carat Interactive.


Schering Laboratories is using wireless content platform AvantGo's mobile software to advertise its Clarinex allergy medication to PDA users. The U.S. pharmaceutical marketing arm of Schering-Plough Corporation employed interactive agency i-frontier to develop a mobile campaign that would promote awareness of the product on AvantGo.

"We knew we wanted to have some sort of mobile solution to help people on the go manage their allergies, and after a good bit of research, we decided that AvantGo is the best solution for our client," said Jeremy Lockhorn, director of media technologies at i-frontier.

Using their mobile devices, individuals can enter their zip code directly into a "Pollen Forecast" engine to receive a four-day allergy update. Along with the update comes additional content, including information about Clarinex.


CVS/pharmacy has tapped Web design and services firm Pixelmedia to redesign its corporate Web site. The site relaunch will include the development of sub-sections for community involvement, pharmacy recruiting and investor relations.

CVS said it chose Pixelmedia because the agency provides in-depth counsel and strategy before the implementation of Web strategies, ensuring the initiative fits into the company's overall business model.

"We chose Pixelmedia because the company is far more than simply a Web design firm," said Pierrette Kelly, VP and general manager of CVS.com. "It is important for our Web initiatives to reflect CVS/pharmacy's mission to be the easiest pharmacy retailer for customers to use."


NetCreations' PostMasterDirect list brokerage and management service has added 12 lists to its information technology, B2B and pharmaceutical market showcase.

"We are pleased that these industry specific clients have chosen PostMasterDirect to build their email lists," said Michael Mayor, president of NetCreations.

Separately, NetCreations named Elizabeth Lloyd, the former PR manager for online ad firm ValueClick, as its director of corporate communications. Lloyd relocated to New York City to take the position.


The A&E Network show "Benedict Arnold: A Question of Honor," launching on January 13, is being promoted with an extensive cross-media ad campaign developed by Horizon Interactive and using Unicast's Superstitial ad unit. Creative execution was handled by TBWA\Chiat\Day.

"Our experience is that combining online and offline advertising to drive viewership is very effective," said Ruby Gottlieb, SVP of Horizon Interactive. "Unicast's [Superstitial] unit is the simplest way for us to extend the television messaging in the campaign online, as it allows us to combine the TV assets with interactivity and consumer involvement."

The concentrated two week campaign culminates with the show's debut. It's online component ran on MSN, About.com, American Greetings, Hollywood.com, and TV Guide.


Ad network Hi-Media has chosen Adtech as the serving and technology services provider for its entire European network. Hi-Media has already begun using Adtech's Helios technology for booking, administration and delivery of online advertising in France, Germany, Sweden and Portugal.

Hi-Media CEO Cyril Zimmermann said, "Adtech's European know-how and competencies in the field of online marketing have convinced us. Due to the efficiency of the system, we will additionally save valuable time."

Besides the delivery of digital advertising, Adtech is developing customized ad serving features and interfaces for Hi-Media.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...