Ketchum Bows 'Personalized Media' Practice

  |  June 14, 2005   |  Comments

The PR firm will advise clients on blogs, podcasting and other emerging channels.

Public relations firm Ketchum, a unit of Omnicom, rolled out a global practice to help clients integrate emerging online and wireless media channels with their total PR efforts.

The new offering, called "Ketchum Personalized Media," is focused on five buckets: Weblogs, RSS, podcasting, search engine optimization and mobile marketing. Executives said the service will evolve as new media channels surface.

The unit will independently recruit clients, while also servicing existing Ketchum accounts. At launch, the Personalized Media team is working with Cingular, Kimberly Clark, and the Canned Food Alliance.

Other firms already offer services across a few of these channels. Most prominent among them is CooperKatz, which launched its Micro Persuasion practice in February. Ketchum maintains it's the first global PR agency to bring all five channels together under one roof.

"About six months ago we thought about the best way to approach this space and saw that within a year's time, all of our competitors would offer at least one of these tools," Paul Rand, partner and managing director at Ketchum, Chicago, told ClickZ News.

Rand said the group would emphasize the importance of a consistent message across all media, and he cited GM and Sun Microsystems' successful corporate blogging efforts.

Ketchum is taking some of its own medicine, experimenting internally with some of the media its new practice will evangelize. Podcasts have been sent around within the firm, and the company has produced a house blog over the past five months. Executives said the firm will begin a public podcast immediately.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...