Aegis Buys Into Hungary

  |  October 3, 2005   |  Comments

Full service digital agency Kirowski is based in Budapest and counts Nestle and Renault among its clients. Buyer Aegis is itself a bid target.

Aegis Group, owner of the Isobar agency network, has acquired Hungarian interactive agency Kirowski Rt.

The purchase price is as high as $12 million, depending on financial performance over a period of four years. The agency will be part of holding company Isobar, which also contains Carat Fusion, iProspect and numerous other digital services holdings around the globe.

Kirowski, founded in 1996 and based in Budapest, offers marketing services, media planning and e-commerce functionality to a roster of clients that includes Hungarian Telekom, Nestle and Renault.

"The acquisition of Kirowski is consistent with Aegis' strategy of building Isobar into the leading international digital network," said Aegis CEO Robert Lerwill. "With Kirowski's strong market position and comprehensive skill-set, we shall be able to provide clients with an exceptional service capability in the fast-growing Hungarian market. We welcome the highly talented Kirowski team to the Isobar network," he added.

Aegis is itself the target of a possible acquisition by Publicis, whose holdings include media gorilla Starcom MediaVest.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.



    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...
    • Marketing Technology Analyst
      Marketing Technology Analyst (Alfred Music) - Van NuysMarketing Technology Analyst DEFINITION Under the general/direct supervision of the head of...