Aegis Buys Into Hungary

  |  October 3, 2005   |  Comments

Full service digital agency Kirowski is based in Budapest and counts Nestle and Renault among its clients. Buyer Aegis is itself a bid target.

Aegis Group, owner of the Isobar agency network, has acquired Hungarian interactive agency Kirowski Rt.

The purchase price is as high as $12 million, depending on financial performance over a period of four years. The agency will be part of holding company Isobar, which also contains Carat Fusion, iProspect and numerous other digital services holdings around the globe.

Kirowski, founded in 1996 and based in Budapest, offers marketing services, media planning and e-commerce functionality to a roster of clients that includes Hungarian Telekom, Nestle and Renault.

"The acquisition of Kirowski is consistent with Aegis' strategy of building Isobar into the leading international digital network," said Aegis CEO Robert Lerwill. "With Kirowski's strong market position and comprehensive skill-set, we shall be able to provide clients with an exceptional service capability in the fast-growing Hungarian market. We welcome the highly talented Kirowski team to the Isobar network," he added.

Aegis is itself the target of a possible acquisition by Publicis, whose holdings include media gorilla Starcom MediaVest.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...