Home  › Stats › Audience/Traffic

Do Not Call Harry Potter?

  |  July 2, 2003   |  Comments

U.S. Internet searchers spent the week looking for the anti-telemarketing site and details on a new book release.

Searchers using Lycos were determined to halt telemarketing calls, while those using Yahoo were looking for details on a new book release. The top search term was only one of the many differences found between The Lycos 50 for the week ending June 28, 2003 and the Yahoo Buzz Index for the week June 29, 2003.

The "Federal Do Not Call List" claimed the top spot on Lycos, while "Harry Potter" – #2 on Lycos – dominated the Yahoo list. The ever-popular "KaZaA" landed at #2 on the Yahoo Index and #4 on Lycos. The only other common denominator among the top ten spots of the two lists was "Britney Spears" – #7 on Lycos and #8 on Yahoo

According to Lycos, Donotcall.gov was twice as popular as Harry Potter, even though the service wasn't introduced until Friday. For just those two days, Friday and Saturday, Donotcall.gov was a remarkable 15 times more popular than Harry Potter.

Measurements from Nielsen//NetRatings indicate that Donotcall.gov drew more than 3.4 million unique visitors at work on its launch date, and continued its strong performance during the weekend garnering 2.1 million and 2.9 million at home surfers on Saturday the 28th and Sunday the 29th, respectively.

"The one day growth in site traffic for Donotcall.gov was unprecedented," said Patrick Thomas, senior Internet analyst at Nielsen//NetRatings. "The Internet makes this streamlined process a possibility, allowing the government to easily collect the information of those opting in, and relay that to telemarketing companies. This registry gives the power back to the consumer."

Exclusively in the top ten of the Lycos 50 were the terms: "Clay Aiken" at #3; "Pamela Anderson" at #5; "Dragonball" at #6; "Las Vegas" at #8; "Atkins Diet" at #9; and "Brooke Burke" at #10.

The Yahoo Buzz Index claimed a few terms for its own too, most notably, music artists: "PlayStation2" #11; "Sean Paul" #14; "Bow Wow" #15; "Ashanti" #17; "KaZaA Lite" #18; and "R. Kelly" #20.

Some new arrivals to the Lycos list include: "Wimbledon," "Titone-Sandler Wedding," "NBA Draft," "Demi Moore," "air conditioners," "fireworks," and "Orange County Choppers."

Lycos 50 for the week ending
June 28, 2003
Last Week's
1 Federal Do Not Call List New
2 Harry Potter 1
3 Clay Aiken 2
4 KaZaA 3
5 Pamela Anderson 4
6 Dragonball 5
7 Britney Spears 7
8 Las Vegas 8
9 Atkins Diet 9
10 Brooke Burke 12
11 NBA 23
12 Baseball 14
13 WWE 11
14 Yu-Gi-Oh! 20
15 Mortgage Rates 25
16 The Matrix: Reloaded 10
17 Powerball 40
18 Wimbledon Re-entry
19 IRS 15
20 NASCAR 16
21 Jackie Titone New
22 The Hulk 6
23 Beyonce 28
24 Golf 18
25 Christina Aguilera 19
26 F4/Meteor Garden 24
27 The Bible 17
28 2 Fast 2 Furious 13
29 Oprah Winfrey 42
30 Final Fantasy 30
31 50 Cent 22
32 Eminem 26
33 Neopets 38
34 Jennifer Lopez 23
35 NBA Draft New
36 Demi Moore New
37 Air Conditioners New
38 NFL 41
39 Weight Watchers 46
40 Carmen Electra 37
41 Pokemon 39
42 Anna Kournikova 32
43 Good Charlotte 43
44 Marijuana 33
45 t.A.T.u. 31
46 Barbie 44
47 Grand Theft Auto: Vice City 45
48 Fireworks Re-entry
49 Metallica 36
50 Orange County Choppers New
Source: Terra Lycos
The Buzz Index for the week
ending June 29, 2003
Last Week's
1 Harry Potter 23
2 Kazaa 3
3 50 Cent 1
4 Beyonce Knowles 8
5 Christina Aguilera 14
6 Hulk 30
7 Eminem 5
8 Britney Spears 10
9 Jennifer Lopez 7
10 WWE 13
11 PlayStation 2 9
12 Neopets 15
13 Metallica 2
14 Sean Paul 12
15 Bow Wow 32
16 NASCAR 19
17 Ashanti 20
18 Kazaa Lite 22
19 Wimbledon -
20 R. Kelly 18
Source: Yahoo

Check out how the search terms have changed over time:
Payment and Entertainment
War and Basketball
Touchdowns, Taxes, and Tragedy
Searches Mostly Entertainment-Related
Virus Becomes Most Popular
Debut of a Salesman
Dragonball Rolls Into First Place
World Cup Kicks Star Wars Out of Space

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!


Articles written by ClickZ's stats staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?


    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...