U.S. Internet searchers spent the week looking for the anti-telemarketing site and details on a new book release.
Searchers using Lycos were determined to halt telemarketing calls, while those using Yahoo were looking for details on a new book release. The top search term was only one of the many differences found between The Lycos 50 for the week ending June 28, 2003 and the Yahoo Buzz Index for the week June 29, 2003.
The "Federal Do Not Call List" claimed the top spot on Lycos, while "Harry Potter" – #2 on Lycos – dominated the Yahoo list. The ever-popular "KaZaA" landed at #2 on the Yahoo Index and #4 on Lycos. The only other common denominator among the top ten spots of the two lists was "Britney Spears" – #7 on Lycos and #8 on Yahoo
According to Lycos, Donotcall.gov was twice as popular as Harry Potter, even though the service wasn't introduced until Friday. For just those two days, Friday and Saturday, Donotcall.gov was a remarkable 15 times more popular than Harry Potter.
Measurements from Nielsen//NetRatings indicate that Donotcall.gov drew more than 3.4 million unique visitors at work on its launch date, and continued its strong performance during the weekend garnering 2.1 million and 2.9 million at home surfers on Saturday the 28th and Sunday the 29th, respectively.
"The one day growth in site traffic for Donotcall.gov was unprecedented," said Patrick Thomas, senior Internet analyst at Nielsen//NetRatings. "The Internet makes this streamlined process a possibility, allowing the government to easily collect the information of those opting in, and relay that to telemarketing companies. This registry gives the power back to the consumer."
Exclusively in the top ten of the Lycos 50 were the terms: "Clay Aiken" at #3; "Pamela Anderson" at #5; "Dragonball" at #6; "Las Vegas" at #8; "Atkins Diet" at #9; and "Brooke Burke" at #10.
The Yahoo Buzz Index claimed a few terms for its own too, most notably, music artists: "PlayStation2" #11; "Sean Paul" #14; "Bow Wow" #15; "Ashanti" #17; "KaZaA Lite" #18; and "R. Kelly" #20.
Some new arrivals to the Lycos list include: "Wimbledon," "Titone-Sandler Wedding," "NBA Draft," "Demi Moore," "air conditioners," "fireworks," and "Orange County Choppers."
Check out how the search terms have changed over time:
Payment and Entertainment
War and Basketball
Touchdowns, Taxes, and Tragedy
Searches Mostly Entertainment-Related
Virus Becomes Most Popular
Debut of a Salesman
Dragonball Rolls Into First Place
World Cup Kicks Star Wars Out of Space
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Articles written by ClickZ's stats staff.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014