MTV Rings Up Mobile Content Unit

  |  December 19, 2006   |  Comments

Viacom’s MTV Networks has created a new internal unit to drive its push into the red-hot market for mobile games, videos and ring-tones.

Viacom-owned MTV Networks has created a new unit to drive the company’s push into the burgeoning market for mobile content.

The new group, called MTVN Mobile Media, will develop games, videos, ring-tones and other content from the various MTV brands to distribute to cell phone carriers.

For the most part, MTV Networks has been slow to embrace the wireless sector but the creation of the new unit -- which is headed by Greg Clayman and staffed through internal promotions -- signals a new push by the media giant to tap into a market that reached 3.7 million subscribers in 2006.

Judy McGrath, Chairman and CEO of MTV Networks, said in a statement the company’s overall digital strategy is to connect consumers on every platform, stressing that MTVN Mobile Media will help the Viacom unit's various brands ‘take it even further in distribution and product development.”

“[It] will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere,” McGrath added.

According to mobile industry watcher Telephia, several television outlets have already found success in the mobile video market. In a report released earlier this year, Telephia found NBC Mobile News, Comedy Central, Accuweather, CNN and E! among the top 12 most watched mobile video channels.

The MTV Mobile Media unit is also expected to support the teams at the individual MTVN brands to develop mobile content and applications – including personalization, entertainment, information and messaging products.

MTV Network now publishes more than 600 clips and 30 hours of video per month in the United States. It also counts partnerships with about 70 international phone carriers.


ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs