Ingenio Adds InfoSpace to Pay-Per-Call Network

  |  December 7, 2005   |  Comments

Ingenio continues to grow its advertiser network with a deal that also has implications for mobile.

Ingenio is today expected to announce two partnerships that will extend its pay-per-call ad network to a host of new Internet users.

Most notably, the company will partner with private label search and directory publisher InfoSpace, which processes approximately 300 million consumer queries a month. It will also push pay-per-call ads onto free phone directory assistance service 1-800-FREE411, which is owned by Jingle Networks.

Beginning next quarter, Ingenio ads will appear on InfoSpace directories and partner sites. InfoSpace also provides content and search functions to mobile carriers, so Ingenio's pay-per-call ads will appear on cell phone browsers as well.

Ingenio's network also includes AOL Search and AOL Yellow Pages.

"Our network has started to grow on the pay-per-call side, and that's accelerating," said Marc Barach, Ingenio's chief marketing officer. "A lot of companies are finished on the study phase, and they're moving into the action phase. By this time next year, we're very confident that every search engine and directory will be engaged in one way or another with pay per call."

The deal with Jingle Networks is of a different nature. Jingle operates a new ad-supported telephone directory assistance line called 1-800-FREE411, for which it's now trying to build a user base. For relevant number look-ups, Jingle will deliver sponsored messages, which will include Ingenio's pay-per-call ads.

"It demonstrates this pay-per-call phenomenon has legs beyond the Internet," Barach said of the deal. "This is not going to be huge, because they [Jingle] are just starting. Their challenge is to bring awareness to consumers that they should be calling this phone number."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...