ClickZ Stats' monthly round-up of stories containing tables, charts and graphs.
Top 50 Advertisers by Media Value in June, 2005
Top 50 Advertisers by Media Value in June, 2005.
Who's Using RSS
Marketers are interested in RSS, but few North American adults currently use it.
You've Got Spyware; And Lots of It
Despite security measures, spyware runs rampant on most networks -- and costs businesses plenty.
For Retailers, It's Already Xmas
Repeat customers will be targeted with a barrage of incentives to spend more this holiday season.
Digital Audio Player Adoption To Decline In 2006
Installed base of digital audio players will continue to increase, but new unit growth will begin to decline next year.
Blog Readers Spend More Time and Money Online
The blogosphere is big and its users spend more time and money online than the online population that doesn't read them.
More Than a Quarter of Web Marketers 'Flying Blind'
Marketers understand the importance of measuring marketing performance, though many haven't developed a meaningful metrics framework to see success rates.
The Deadly Duo: Spam and Viruses, July 2005
The summer vacation season is an opportune time for phishing; while many are taking summer vacations, viruses aren't.
Consumers Want Personalization -- and Privacy
Users want the benefits of personalization, but are unwilling to trade their privacy to get it.
How Do the Search Engines Stack Up?
While shopping and classifieds are the most common search terms across all search engines, each engine has characteristic strengths.
Consumers Shopping Online For Cell Phone Plans
Though consumers ranked plan aggregator sites highly for customer experience, most have never heard of the aggregator sites.
Instant Messenger Services Brace for Google's Entry
Google Talk enters the instant messenger space at a time when IM client market share diminishes.
Men are Media Hogs
Men consume more media -- in all forms -- than women.
Teen, College Students Are Most Active Cell Phone Users
College students and teens are most active on their cell phones, both use data services in addition to voice.
Interactive Television Market Grows
Interactive television will create revenue opportunities in TV-based gaming, television commerce, and interactive or direct response advertising as the market grows.
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Articles written by ClickZ's stats staff.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
1:00pm ET/10:00am PT