France, the U.S., Japan, and Spain add close to 1 million users.
The active at-home Internet audience increased approximately 1.5 percent for 11 selected countries in the three months from August to November this year, according to data from Nielsen//NetRatings
Of the 11 nations for which Nielsen had fresh data in November, France led the growth, adding 1,360,355, or 9.56 percent. Four other nations, meanwhile, added close to 1 million users as well: the U.S. added 957,980; Japan grew by 936,606; and Spain by 886,904.
For the U.S. and Japan, that 3-month increase is roughly consistent with recent month-over-month growth figures this year. For France and Spain, however, those 3-month gains follow previous month-over-month decreases, fluctuations that may be attributable to recent changes in Nielsen's methodology for international countries, according to the company. Nielsen did not elaborate on the nature of the changes.
|Active Home Internet Users by Country, 2004|
Of eleven nations tallied, 3 experienced decreases in their active at-home Internet population. Brazil lost approximately 575,000 users, or 4.78%, while Hong Kong and Sweden lost 133,731 and 67,273 active at-home Internet users in the 3-month period.
ClickZ Stats will publish year-over-year changes for 2004 versus 2003 for approximately 60 countries in late January.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT