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Top U.S. Parent Companies and Stickiest Brands on the Web, April 2006

  |  May 22, 2006   |  Comments

Big brands attract visitors on the Web. Some keep visitors on their sites longer than others.

Internet users at home and at work rank 25 of the top parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Microsoft reigns supreme as the leading parent company with over 112 million unique visitors in the month of April. Google is in the fourth slot, though comScore data reports it's gained U.S. search market share for the ninth consecutive month.

Top 25 Parent Companies at Home and Work, April 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 112,596 2:00:15
Yahoo 105,907 3:09:58
Time Warner 99,204 4:51:35
Google 93,715 0:54:21
eBay 60,050 1:50:37
News Corp. 55,736 1:38:43
InterActiveCorp 54,249 0:26:10
Amazon.com 44,765 0:21:37
Walt Disney Internet Group 39,554 0:33:20
New York Times Company 38,447 0:14:31
RealNetworks 38,246 0:47:44
Landmark Communications 34,797 0:40:47
Apple Computer 33,548 1:02:52
Verizon Communications 29,637 0:23:12
United Online 29,628 0:54:58
E.W. Scripps Company 28,847 0:09:09
AT&T Inc. 27,242 0:27:40
CNET Networks 26,487 0:11:09
Wikipedia 26,158 0:13:32
Adobe 25,297 0:03:31
Gannett 23,177 0:16:19
Viacom 21,767 0:46:26
Expedia 21,224 0:17:21
Daum Communications 21,154 0:05:25
CBS Corporation 20,833 0:22:45
Source: Nielsen//NetRatings, 2006

While time spent on the PokerStars.com property decreased from the previous reporting, it maintained the top share of stickiest brands. Game publisher Electronic Arts gained time-spent, earning it the third slot and displacing FanFiction.net.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 10 Stickiest Brands at Home and Work, April 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,287 12:38:52
AOL 70,433 6:11:06
Electronic Arts 9,009 6:08:40
FanFiction.Net 895 4:51:43
Juno Online Services 3,778 4:46:51
Trillian 1,128 3:46:18
RuneScape 3,384 3:18:29
Yahoo 105,444 3:10:02
Slingo 917 3:07:11
KaZaa 647 2:40:17
Source: Nielsen//NetRatings, 2006

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Enid Burns

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