Executives call the product a "huge" component of the company's local and national sales strategy.
Verizon SuperPages.com has unveiled a new pay-per-call offering, and is calling the product a "huge" component of its local and national sales strategy for online marketing products.
The offering, dubbed "Pay For Calls," works in a fashion similar to other pay-per-call services in the market. It applies a dedicated toll-free or local telephone number to each ad. The number rings through to the advertiser's regular phone line.
Local marketers will pay from $2 to $6 per qualified call, depending on the business category. The company estimates 80 percent of its small business advertisers will be interested in the product.
The company will begin selling the service in September. Advertisers need not have a Web site set up to use it.
"Our years of experience creating ads that drive phone calls will translate into strong campaigns for Pay For Calls customers," said SuperPages.com President Scott Laver in a statement.
Because of its direct sales relationships with regional and national businesses, SuperPages.com and other IYPs have a distinct leg up over independent pay-per-call vendors, which face the daunting challenge of developing mindshare with local businesses.
SuperPages is focusing a great deal of attention now on enhancing its appeal to local marketers. Last month, the company said it had begun placing campaigns with Google and Yahoo on behalf of its small to mid-sized business clients.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET