Hilary Schneider will fill in for Yahoo's soon-to-depart SVP of U.S. revenue and market development Joanne Bradford. Schneider has been along for a bumpy ride since 2006 when she joined the firm to run its classifieds division - home to the now sold-off HotJobs.
Schneider, currently EVP Yahoo Americas, will head ad sales at Yahoo in the interim before the firm finds a permanent replacement for Bradford, according to a Yahoo spokesperson. An AdAge report, confirmed with ClickZ News by the spokesperson, said Yahoo would undergo an external search for candidates that should take a couple months. Bradford reported to Schneider throughout her short-lived career at Yahoo (she joined in September 2008).
"We are aggressively looking to fill that position," said the spokesperson. Yahoo has no plans to put any of Bradford's projects on hold, he said, adding, "We feel like the business is firing on all cylinders right now."
Schneider came to Yahoo in 2006, hailing from defunct newspaper publisher Knight Ridder, where she co-managed operations and led its digital division as SVP. At Yahoo, she started as SVP of Marketplaces, charged with developing the division's classifieds and listings strategy. The Marketplaces unit at the time encompassed the broad array of Yahoo's listings properties, including Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping and Auctions, Travel, and Yellow Pages.
Following a shift to lead Yahoo's Publisher Network (which drives its newspaper consortium), Schneider in 2007 was chosen to head a newly-created Global Partner Solutions group, handling all relationships with advertisers, agencies, publishers, and ad networks. That division included Yahoo's global sales group, the Publisher Network, corporate partnerships, and HotJobs, which the firm sold to rival Monster Worldwide last month.
Bradford has not started her new role with Demand Media yet, and will work with Yahoo "over the next several weeks" to ensure a smooth transition, said the spokesperson.
UPDATE: This story has been updated to include Yahoo's confirmation of Schneider's temporary position, and additional information from Yahoo.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014