Commission Junction staffs up newly-announced network with new senior employees; TeRespondo snags new advisory board members; and NYTimes.com hires new product management chief.
ValueClick's Commission Junction has staffed up its new online advertising network, CJ Evolution, with new senior leadership.
Heading up the Manhattan-based operations as vice president of media operations will be Jocelyn Griffing, who joined Commission Junction from Beyond Interactive. Griffing was senior vice president of integrated media at Beyond.
Robert Kadar also joins as director of national sales, having most recently served as executive director of sales at WhenU. Regina Sebring will be senior account manager of publisher relations at the new network. She previously worked at Advertising.com in a similar capacity.
Latin American search marketing firm TeRespondo.com named two former Overture execs to its board of advisors. Paul Ryan was Overture's chief technology officer, and Tom Lamb was VP of corporate development.
"Having these two outstanding corporate leaders join our advisory board is a great boost for the progress of TeRespondo and their insight will be invaluable in ensuring our continued success in building our business," said Juan Diego Calle, founder and CEO of TeRespondo.com.
Rob Larson was promoted to director of product management and development for NYTimes.com. Larson joined NYTimes.com in 1996, and most recently served as director of information architecture. He has been instrumental in launching and enhancing many verticals, most recently the Movies, Travel and Theater sections, the company said.
Performics named affiliate marketing veteran Jonty Kelt to head its business expansion to Europe and the U.K. Kelt founded an early affiliate marketing network in the U.K. Several European partners, including Betfair and Spannerworks, have already begun using Performics' ConnectCommerce platform.
Digital marketing firm Transcendigital hired Brad Sulewski as Internet developer and project manager. Sulewski most recently worked for Bergeron Creative Group in Westborough, Mass.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT