Firefox's market share is on the rise -- at what cost to Netscape, IE, and the rest?
Adoption of Mozilla's Firefox browser has accelerated to make it the number two browser in North America, with just under a 4.5 percent market share, according to the "First Quarter 2005 Browser Market Share Study" by Janco Associates.
|Click on graphic to view Firefox growth trend|
"If you include Apple and Linux, then Mozilla has more market share than all other browsers combined, except for Microsoft," Janulaitis observes in the study. "This is a shift. Users are beginning to see an alternative to Microsoft and are willing to try it."
The study tabulated statistics for North American Web sites, excluding sexually explicit destinations, through January 31, 2005. Janco publishes its browser market share report on a semi-annual basis.
According to Rafael Ebron, a Mozilla spokesperson, Firefox's penetration into various sectors of the digerati, or early-adopting members of the Internet elite, is even more widespread.
"Among traffic leading news sites, we estimate that Firefox has an approximate penetration of 11 percent," Ebron said. "Throughout the blogger community, it's perhaps as high as 35 percent."
Other key findings and conclusions of the study include:
Not all analysts see the same rosy picture for Firefox on the horizon. According to a recent study by Gartner, if and when Microsoft chooses to respond to the threat posed by Mozilla's new browser, it will probably easily regain any market share it lost in recent months. Firefox's recent, impressive growth is consequently "not inherently sustainable," the report concludes.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014