Dynamics Direct Closes $12.5 Million Funding Round

  |  January 11, 2001   |  Comments

Despite industry woes, the rich media e-mail marketer wrings out a hefty amount of cash from new and former investors.

Rich media email marketer Dynamics Direct Thursday closed a $12.5 million round of funding, making it one of the few online marketing firms able to wring a hefty amount of cash from VCs in these turbulent times.

The Series D round was co-led by Mofet Venture Capital Fund and Botticelli Venture Funds -- the latter of which counts ad group giant Omnicom as an investor. Bruce Redditt, executive vice president of Omnicom Group, joins Dynamics Direct's board of directors through the agreement.

Other firms repeating earlier investments in the company include Polaris Venture Capital, Eucalyptus Ventures and Concord Ventures. Poalim Capital Markets Technologies also participated.

Representatives from the Los Angeles-based company, which integrates marketers' databases with rich media emails --enabling mass mailings of personalized information -- said the funding had been earmarked for use in developing its technology and expanding sales and marketing efforts.

"Obtaining this investment, in a climate in which it is increasingly difficult to find the right funding, is yet another confirmation that data-driven rich media advertising is providing online marketers with the ROI they have long sought," said Dynamics Direct president and chief executive Russ Gillam.

Despite the woes currently facing the online marketing industry -- including investor apathy in the public markets; questions about reporting metrics, standards and effectiveness; and concerns about whether broadband's slow rollout will stymie consumer response to rich media ads -- interest in rich media email seems on the rise.

In late December, Electronics giant NEC launched a U.S.-based rich media email firm designed to capitalize on the company's technology to capture a share of what it sees as a lucrative market.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...