Dynamics Direct Closes $12.5 Million Funding Round

  |  January 11, 2001   |  Comments

Despite industry woes, the rich media e-mail marketer wrings out a hefty amount of cash from new and former investors.

Rich media email marketer Dynamics Direct Thursday closed a $12.5 million round of funding, making it one of the few online marketing firms able to wring a hefty amount of cash from VCs in these turbulent times.

The Series D round was co-led by Mofet Venture Capital Fund and Botticelli Venture Funds -- the latter of which counts ad group giant Omnicom as an investor. Bruce Redditt, executive vice president of Omnicom Group, joins Dynamics Direct's board of directors through the agreement.

Other firms repeating earlier investments in the company include Polaris Venture Capital, Eucalyptus Ventures and Concord Ventures. Poalim Capital Markets Technologies also participated.

Representatives from the Los Angeles-based company, which integrates marketers' databases with rich media emails --enabling mass mailings of personalized information -- said the funding had been earmarked for use in developing its technology and expanding sales and marketing efforts.

"Obtaining this investment, in a climate in which it is increasingly difficult to find the right funding, is yet another confirmation that data-driven rich media advertising is providing online marketers with the ROI they have long sought," said Dynamics Direct president and chief executive Russ Gillam.

Despite the woes currently facing the online marketing industry -- including investor apathy in the public markets; questions about reporting metrics, standards and effectiveness; and concerns about whether broadband's slow rollout will stymie consumer response to rich media ads -- interest in rich media email seems on the rise.

In late December, Electronics giant NEC launched a U.S.-based rich media email firm designed to capitalize on the company's technology to capture a share of what it sees as a lucrative market.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...
    • Creative Marketing Associate
      Creative Marketing Associate (NewMarket Health ) - BaltimoreAre you looking for a foot in the door with the best marketing company in the business...