Home  › Stats › Audience/Traffic

UK Sees Increase in Home Internet Use

  |  November 27, 2000   |  Comments

The number of people in the UK using the Internet from home every month has risen by almost one-third over the past year, from 7.8 million in October of 1999 to 11 million in September of 2000, according to MMXI Europe.

The number of people in the UK using the Internet from home every month has risen by almost one-third over the past year, from 7.8 million in October of 1999 to 11 million in September of 2000, according to MMXI Europe.

The most popular Web sites in the UK are MSN.com, Yahoo.com, Freeserve.com, Microsoft.com, and Passport.com. Other strong players include Lycos, BBC, and AOL. Strong British brands include Lastminute, Freeserve, BBC, BT, Barclays, and British Airways.

Sports, entertainment, and travel continue to attract more visitors and reach greater proportions of the UK at home Internet audience. The most popular sports sites include Supergoals.com and Teamtalk.com. Popular entertainment sites include Virgin.net and Channel14.com. Top travel sites include Lastminute.com and British-Airways.com.

Overall, the amount of time people are spending online each month has increased from 4:17 (hours:minutes) in October 1999 to 5:47 in September 2000. Men continue to dominate use of the Internet in the UK, but women have been catching up over the last 12 months. Kids aged 2 to 17 are the fastest growing Internet users, showing an 89 percent rise in unique visitors, from 1,224,000 in January to 2,312,00 in September.

Top 10 Domains in UK
Home users, October 2000
Rank Domain Unique Visitors
(000)
Reach %
Sept. 2000 Oct. 2000
1. 1. MSN.com 5,350 42.7
2. 2. Yahoo.com 4,729 37.8
3. 3. Freeserve.com 3,995 31.9
4. 4. Microsoft.com 3,946 31.5
5. 5. Passport.com 3,158 25.2
6. 6. MSN.co.uk 3,017 24.1
7. 7. Yahoo.co.uk 2,783 22.2
10. 8. BBC.co.uk 2,170 17.3
8. 9. Lycos.com 2,139 17.1
14. 10. BTInternet.com 1,921 15.3
Source: MMXI Europe

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...