WebTrends Adds Product Upgrade, Partnership

  |  August 2, 2004   |  Comments

The Web analytics application aims to become a total search engineoptimization solution.

NetIQ Corporation has launched WebPosition Gold 3.0 (WPG) and also partnered with Wordtracker to enhance its WebTrends analytics solution, the company announced today at the Search Engine Strategies Conference in San Jose, Calif.

NetIQ acquired FirstPlace Software, the maker of the WebPosition Gold search engine optimization product, in April. This is the first new version since the acquisition. With the addition of Wordtracker, WPG users can import keywords directly into the optimization solution, eliminating the need to toggle through multiple applications.

"Search engine optimization is a multi-step process," said Coleen Carey, director of product marketing for NetIQ "Customers were using multiple tools to complete the whole picture."

With the integration of the three applications – WebTrends, WebPosition Gold and Wordtracker – the search engine optimization (SEO) process can be synthesized: keyword research is conducted through Wordtracker; positioning improvements with WPG; and conversion analysis through WebTrends.

Carey explains that when users can correlate ranking position with revenue and trends, they can "make decisions abut whether you need to pay more for a higher search result and whether the investment is justified."

WebPosition Gold 3.0 represents the first major upgrade to the product in two years. Coupled with WordTracker, the new release features simplified keyword management, coverage of more than 200 global search engines, and a keyword effectiveness index.

"Wordtracker tells you globally what people are searching on and what keywords people are using, resulting in traffic and revenue for each engine," said Carey.

The new version of WPG not only incorporates WordTracker functionality, there are also user-requested enhancements. "Customers asked for an improved user interface," said Carey, about the control panel which has been updated to resemble the popular Microsoft Outlook.

Like WebTrends, WPG also includes the ability to import data into Excel so that information can be delivered across multiple departments in a unified format.

WebPosition Gold is available in two editions – Standard and Professional. "The Standard is for small to medium business, the online marketing or search marketing person," Carey explained. "The Professional is for larger or more complex Web sites, as well as the SEO consulting market."

SEO consultants can customize the reports produced with the Professional edition with their own logos.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs