Susan Bratton Launches Podcasting and Blog Network

  |  March 19, 2007   |  Comments

Personal Life Media network focuses on life style issues for the Baby Boomer generation.

After a long history of working with Internet start-ups and the movers and shakers of online advertising, Susan Bratton has decided to focus her attention on more relaxing quality of life issues. Sort of.

Bratton this week launched Personal Life Media, a podcasting and blogging network. The company, with Brattton as CEO and husband and business partner Tim Bratton as COO, is producing fifteen weekly and daily audio shows, podcasts and blogs. The content is available through the firm's Web site and through iTunes.

The new network provides socially conscious lifestyle content on issues like relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity. Topics further afield include cosmetic surgery and Kama Sutra. The network is meant to appeal to the "cultural creatives" market segment, according to Bratton, generally made up of Baby Boomers who want to get more out of their lives and work environments.

"We're putting out content that's not about crap you can buy, but about how you can enrich your life," said Bratton. "It's content for the boomers' personal life."

As the executive chair of the ad:tech conference, a founding member of the Internet Advertising Bureau, and advisory board member for companies like Jingle Networks, Maven Networks, mbuzzy, and others, Bratton believes she has a good idea about how to market to a target demographic. And although she admits that "Podcasting is still nascent in its ad units and its structure," she said, "Marketers love to be integrated, especially around something that is a passion area. And your personal life is your passion area."

Already Personal Life Media has signed on iPod accessories provider iFrogz as a customer, and is in talks with other potential advertisers for placements in its podcasts and blogs.

Some of the podcast shows include "Living Dialogues: Thought-Leaders in Transforming Ourselves and Our Global Community" with Duncan Campbell of, and "Beauty Now: The Intersection of Cosmetic Surgery, Longevity & Bio-Medical Innovation" with bio-tech angel investor Teri Struck.


Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.