Susan Bratton Launches Podcasting and Blog Network

  |  March 19, 2007   |  Comments

Personal Life Media network focuses on life style issues for the Baby Boomer generation.

After a long history of working with Internet start-ups and the movers and shakers of online advertising, Susan Bratton has decided to focus her attention on more relaxing quality of life issues. Sort of.

Bratton this week launched Personal Life Media, a podcasting and blogging network. The company, with Brattton as CEO and husband and business partner Tim Bratton as COO, is producing fifteen weekly and daily audio shows, podcasts and blogs. The content is available through the firm's Web site and through iTunes.

The new network provides socially conscious lifestyle content on issues like relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity. Topics further afield include cosmetic surgery and Kama Sutra. The network is meant to appeal to the "cultural creatives" market segment, according to Bratton, generally made up of Baby Boomers who want to get more out of their lives and work environments.

"We're putting out content that's not about crap you can buy, but about how you can enrich your life," said Bratton. "It's content for the boomers' personal life."

As the executive chair of the ad:tech conference, a founding member of the Internet Advertising Bureau, and advisory board member for companies like Jingle Networks, Maven Networks, mbuzzy, and others, Bratton believes she has a good idea about how to market to a target demographic. And although she admits that "Podcasting is still nascent in its ad units and its structure," she said, "Marketers love to be integrated, especially around something that is a passion area. And your personal life is your passion area."

Already Personal Life Media has signed on iPod accessories provider iFrogz as a customer, and is in talks with other potential advertisers for placements in its podcasts and blogs.

Some of the podcast shows include "Living Dialogues: Thought-Leaders in Transforming Ourselves and Our Global Community" with Duncan Campbell of LivingDialogues.com, and "Beauty Now: The Intersection of Cosmetic Surgery, Longevity & Bio-Medical Innovation" with bio-tech angel investor Teri Struck.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...