Epsilon to Snap Up Bigfoot Interactive

  |  September 8, 2005   |  Comments

The deal, worth $120 million, merges a database marketing giant with one of the best-known names in e-mail.

Bigfoot Interactive has agreed to be acquired by Epsilon, the U.S. data management subsidiary of financial and marketing services firm Alliance Data Systems (ADS). The purchase price is approximately $120 million.

Bigfoot is among the largest and best-known standalone email marketing firm in the U.S., with 85 full-time staff and approximately 160 brands in its client roster. The company enjoys strong ties to the Direct Marketing Association and its members, and retains seats on the group's ethics and email append committees.

"We're on the road to building this multi-channel marketing services giant in the marketplace," Bigfoot CEO Al DiGuido told ClickZ News. "Where these types of deals have gone wrong in the past is the clash of cultures and force fitting one in the other. I can tell you from the outset it seemed... very much a hand-in-glove relationship."

DiGuido was named president of Epsilon Interactive, an expanded role that will give him oversight of all sales and marketing for the online-focused division. Other Bigfoot execs, including CMO Michael Della Penna and CTO Ragy Thomas, will also receive expanded roles at Epsilon. The companies expect all of Bigfoot's employees to stay on after the acquisition goes through.

ADS said it expects its purchase of Bigfoot to give it a stronger presence in financial and retail verticals, as well as better integration of email with its clients cross-media marketing plans.

"Bigfoot Interactive brings with it attractive leveragability and a business model that addresses both the significant demand for, and the market's rapid growth of, multi-channel marketing services, technologies and database solutions," said Epsilon President Mike Iaccarino.

The companies said the acquisition will close this fall.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...