Bits & Bytes for October 26, 2004

October 26, 2004   |  Comments

WSJ holds 'open house;' the New York Times Company outsources behavioral targeting; Yahoo! gains search distribution; and the new 'Star Wars' trailer debuts on AOL.

WSJ Online Holds "Open House" to Lure Subcribers

The Wall Street Journal Online, usually for subscribers only, will open its doors for the November 8 - 12 workweek. The company has several advertisers to sponsor the free days of access, largely aimed at attracting new subscribers.

"We are excited to showcase our many great features. Our research has shown that when people have more exposure to the site, they become more interested and want to subscribe," said Todd Larsen, president of consumer electronic publishing at Dow Jones & Company.

Dow Jones says over 90 percent of the people who signed up for trial Online Journal subscriptions have become paying members. The company charges $79 for an annual subscription. Subscribers to the print journal pay $39 a year. The last time the Journal offered a free week's access was in 1997.



Times Company Forgoes In-House System for Tacoda Technology

The New York Times Company, which pioneered the behavioral targeting space with in-house technology, opted to outsource to Tacoda Systems.

NYTimes.com, Boston.com and the Regional Media Group Web sites will use the Tacoda Audience Management System. The Regional Media Group includes the online presences of eight local newspapers, including the Gainesville Sun and the Sarasota Herald-Tribune.

"TACODA has demonstrated an ability to deliver audience segments that perform well for advertisers," said Jason Krebs, vice president, sales and marketing of NYTimes.com. "NYTimes.com is excited to offer our advertisers the most effective ways of reaching our readers."



Yahoo, Adobe In Search Distribution Deal

Yahoo has struck a deal with software maker Adobe Systems that calls for the two to develop services to expand the reach of each others' products, notably Yahoo Search.

Adobe will debut a co-branded Yahoo Toolbar this week that adds Adobe functionality to what's already offered in the toolbar. The software will provide easy access to Create Adobe PDF Online, a Web-based PDF service. The companies expect to later add additional functionality to the toolbar.

Most important, Adobe agreed to build Yahoo Search into the popular Adobe Reader software. The company has an installed base of 500 million copies for the Adobe Reader.

"We are excited to enter this strategic relationship with Adobe as it underscores Yahoo's commitment to providing users with products and services that enrich their online experience," said Dan Rosensweig, COO of Yahoo "Additionally, our multi-faceted relationship will dramatically increase our exposure and reach to consumers."



AOL Movies and Moviefone.com Team with Star Wars

America Online's Movie section and Moviefone.com will offer an online premiere of the trailer for the new Star Wars film one day before it's released in theaters.

The trailer for "Star Wars: Episode III Revenge of the Sith" will be available November 4 exclusively on AOL and the official Star Wars fan club site. The film opens in theaters in May, 2005.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...