Electronic Buying Guides Offered to Newspapers

  |  September 25, 1998   |  Comments

Universal New Media and Journal Square Interactive teamed up tooffer e-commerce buying guides aimed at delivering qualified customers tolocal advertisers at online newspapers.

Universal New Media and Journal Square Interactive teamed up to offer e-commerce buying guides aimed at delivering qualified customers to local advertisers at online newspapers.

Journal Square Interactive, a division of Advance Internet Inc., developed the content for an interactive gift-buying feature and a computer-purchasing package. Universal New Media, the interactive division of Andrews McMeel Universal (AMU), is marketing and selling the features.

"Your Gift Guide," is a year-round gift-buying feature providing holiday content for online newspapers as well as every day content for birthdays and anniversaries. The holiday package provides online newspapers' readers with gift ideas for Christmas, Valentine's Day, Mother's Day and Father's Day. The feature is built around an interactive gift-idea generator and an email reminder service.

Each newspaper purchaser of the feature uses a customized version of the Gift Guide, branded with its own look and designed to showcase local advertisers. A demo of the site will be available soon at www.uclick.com/demo/giftguide.

The second feature is Computer Buying Guide, an interactive questionnaire matching the needs of shoppers with a print-out of recommended computer components. The feature is also customized with each purchaser's branding and advertising. The can be viewed at Michigan Live. The Computer Buying Guide demo on Michigan Live can be accessed here.

Journal Square Interactive is the site development and content syndication arm of Advance Internet. Its premier product is Rain or Shine Weather service, which is syndicated to more than 100 affiliates.

Advance Internet Inc. is a subsidiary of Advance Publications Inc., owner of newspapers in 22 cities as well as Conde Nast magazines; CondeNet; Parade; and React.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...