Top 10 Search Terms in 10 Categories, April 2007

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending April 28, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.85	toyota	2.19
paypal.com	1.13	honda	2.15
people search	0.84	ford	1.71
mapquest	0.84	nissan	1.71
www.paypal.com	0.63	dodge	0.92
pay pal	0.55	suzuki	0.88
mapquest.com	0.53	chevrolet	0.86
experian	0.48	bmw	0.84
people finder	0.39	mazda	0.79
edline	0.31	jeep	0.72
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.21	unclaimed money	0.59
netflix	1.11	work at home	0.41
blockbuster	0.81	smc	0.40
movies	0.78	work from home	0.38
fandango	0.41	zappos	0.38
spiderman 3	0.40	fort worth locksmith	0.25
harry potter	0.34	smcorp.com	0.23
netflix.com	0.32	free advertising	0.18
disturbia	0.31	famous quotes	0.18
grindhouse	0.31	adwords	0.17
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	1.89	lexapro	0.80
mcdonalds	1.05	chantix	0.69
starbucks	1.04	viagra	0.45
pet food recall	0.81	phentermine	0.42
subway	0.60	zoloft	0.41
dominos pizza	0.59	cymbalta	0.38
dominos	0.58	herpes	0.34
purina	0.54	effexor	0.32
candystand	0.53	merck	0.29
www.candystand.com	0.49	listerine	0.27
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace	0.78	cnn	2.50
perez hilton	0.64	cnn.com	1.17
xanga	0.49	msnbc	1.15
yahoo 360	0.40	fox news	0.94
myspace.com	0.27	pet food recall	0.67
360	0.25	news	0.61
yahoo360	0.24	bbc	0.48
livejournal	0.23	www.cnn.com	0.42
oh no they didnt	0.19	dog food recall	0.39
area codes	0.18	cnn news	0.38
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.24	hotels.com	0.53
mycokerewards.com	0.22	hotels	0.36
coupons	0.13	holiday inn	0.26
free samples	0.10	disneyland	0.24
free stuff	0.09	disney world	0.24
my coke rewards	0.08	six flags	0.19
mortgage calculator	0.07	las vegas	0.17
froogle	0.07	days inn	0.16
mycokerewards	0.07	best western	0.16
coke rewards	0.07	motel 6	0.15
View: Top 10 Search Terms by Category, Four Weeks Ending March 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.