Top 10 Search Terms by Category, Four Weeks Ending August 26, 2006

The top 10 search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; blogs and personal Web sites; broadcast media; shopping; and travel. Clickstream data are collected by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending August 26, 2006 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.56	toyota	2.83
paypal.com	1.16	honda	2.47
people search	0.80	nissan	1.85
white pages	0.73	ford	1.70
mapquest	0.70	dodge	1.15
www.paypal.com	0.56	suzuki	0.97
ups	0.50	mazda	0.94
experian	0.49	hyundai	0.93
pay pal	0.44	jeep	0.92
people finder	0.27	chevrolet	0.89
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.09	free samples	0.56
netflix	1.00	free stuff	0.36
movies	0.73	work from home	0.34
blockbuster	0.57	work at home	0.25
fandango	0.37	free	0.24
snakes on a plane	0.29	unclaimed money	0.21
channing tatum	0.27	napster	0.20
harry potter	0.25	download music	0.19
movie times	0.24	adwords	0.16
netflix.com	0.23	www.smcorp.com	0.16
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	1.86	lexapro	0.89
starbucks	1.26	cymbalta	0.51
mcdonalds	1.13	viagra	0.49
candystand	0.91	depression	0.47
subway	0.69	herpes	0.41
drpepper.com	0.61	zoloft	0.39
dominos pizza	0.55	pfizer	0.39
candystand.com	0.52	cialis	0.34
burger king	0.50	merck	0.32
dominos	0.49	phentermine	0.32
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
xanga	3.00	cnn	2.63
xanga.com	0.93	msnbc	1.25
myspace	0.84	cnn.com	1.10
www.xanga.com	0.60	fox news	0.87
yahoo 360	0.45	news	0.77
livejournal	0.39	bbc	0.67
myspace.com	0.37	bbc news	0.45
perez hilton	0.28	aljazeera	0.42
360	0.24	good morning america	0.33
yahoo360	0.24	al jazeera	0.31
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.26	hotels.com	0.68
mycokerewards.com	0.18	hotels	0.50
coupons	0.16	holiday inn	0.39
froogle	0.09	six flags	0.22
free stuff	0.09	motel 6	0.21
free samples	0.09	best western	0.21
pch.com	0.08	disneyland	0.21
webkinz	0.08	las vegas	0.20
mycokerewards	0.07	days inn	0.19
consumer report	0.06	cedar point	0.18