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U.S. Web Usage and Traffic, March 2004

  |  May 18, 2004   |  Comments

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during March 2004.

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during March 2004. While there were much fewer at-work users than there were at home, the working Internet population spent more time online and surfing.

Average Web Usage, U.S., March 2004
Home Work
Number of Sessions/Visits Per Person 33 72
Number of Domains Visited Per Person 58 110
PC Time Per Person 29:23:42 86:42:21
Duration of a Web Page Viewed 00:00:54 00:01:02
Active Digital Media Universe 144,403,184 50,877,474
Current Digital Media Universe Estimate 209,518,183 55,180,104
Source: Nielsen//NetRatings

According to the traffic measurements, Yahoo, Microsoft and Google were among the sites that garnered the most unique visitors, with users spending considerably more time at sites belonging to the Time Warner Network, such as America Online.

Top Parent Companies for
March 2004, U.S., Home
Parent Unique
Audience
(000)
Time Per
Person
(hr:min:sec)
Microsoft 96,064 01:35:47
Time Warner 83,998 04:01:20
Yahoo 82,642 02:00:38
Google 49,386 00:18:28
eBay 45,369 01:29:42
United States Government 35,110 00:19:09
InterActiveCorp 24,736 00:20:30
Amazon 24,707 00:15:05
RealNetworks 22,559 00:33:50
Terra Lycos 21,308 00:11:48
Note: Parent company is a consolidation of multiple
domains and URLs owned by a single entity.
Source: Nielsen//NetRatings

Top Parent Companies for
March 2004, U.S., Work
Parent Unique
Audience
(000)
Time Per
Person
(hr:min:sec)
Microsoft 45,220 02:05:19
Yahoo 37,722 02:47:32
Time Warner 36,405 05:44:24
Google 30,393 00:35:20
United States Government 26,539 00:31:53
eBay 23,638 01:39:48
InterActiveCorp 19,347 00:24:31
Amazon 18,491 00:20:05
RealNetworks 13,701 01:01:09
Landmark Communications 13,125 00:13:55
Note: Parent company is a consolidation of multiple
domains and URLs owned by a single entity.
Source: Nielsen//NetRatings

Definitions:
Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user's browser window. Pages accessed from the user's local cache are included in page view counts. Unique pages will be counted each time they are requested.
Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.
Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.
Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.

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