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Top U.K. Web Sites for August 2007

  |  October 5, 2007   |  Comments

Google prevailed as the top online property in the U.K. in August.

Google reached 89 percent of the U.K. online audience over 15 years old in August. That's according to data released by comScore tracking the top online properties and the top gaining properties in Britain.

While Google served 28.3 million unique visitors in August, Microsoft served 26.8 million unique visitors, or 84 percent reach in the market. Auction site eBay received 21.6 million unique visitors, a 2.4 percent drop over the previous month. Yahoo gained 1.3 percent reach over its July results, however with just over 21 million unique visitors it was not enough to pass eBay.

Top U.K. Online Properties by Unique Visitors,
July and August 2007
Property Unique Visitors, July 2007 (000) Unique Visitors, August 2007 (000) Change (%) Reach (%)
Total audience 31,791 31,918 0.0 100.0
Google 28,151 28,345 0.7 88.8
Microsoft 26,947 26,759 -0.7 83.8
eBay 22,079 21,559 -2.4 67.5
Yahoo 20,760 21,039 1.3 65.9
BBC 18,921 18,578 -1.8 58.2
Ask.comNetwork 14,598 14,815 1.5 46.4
Time Warner 14,934 14,322 -4.1 44.9
Amazon.comSites 12,472 13,261 6.3 41.5
Fox Interactive Media 13,215 13,032 -1.4 40.8
Wikipedia 11,699 11,534 -1.4 36.1
Notes:
1. Visitors are age 15 or older at home and work locations.
2. * excludes traffic from public computers and access from mobile phones and PDAs.
Source: comScore, 2007

The fastest-gaining Web property in the U.K. in August was Facebook, with an 18.3 percent change over the previous month's unique visitors. Premiumtv.co.uk saw a 17.1 percent hike in unique visitors, and Disney Online grew its reach by 16.4 percent among adults 15 and over.

ComScore uses a panel of over two million users worldwide to capture browsing and transaction behavior including online and offline purchasing. The panel consists of Internet visitors over the age 15 from home and work locations, and excludes traffic from public computers at Internet cafes, mobile phones, and PDAs.

Top U.K. Gaining Properties by Unique Visitors,
July and August 2007
Property Unique Visitors, July 2007 (000) Unique Visitors, August 2007 (000) Change (%)
Total audience 31,791 31,918 0.4
Facebook 7,604 8,996 18.3
Premium TV 2,632 3,081 17.1
Disney Online 3,190 3,713 16.4
WordPress 2,716 3,030 11.6
News International 5,806 6,405 10.3
Shopzilla.com 3,096 3,412 10.2
British Sky Broadcasting 6,725 7,396 10.0
Priceline.com 2,842 3,086 8.6
National Lottery 3,727 4,038 8.3
The Carphone Warehouse Group 3,370 3,606 7.0
Notes:
1. Visitors are age 15 or older at home and work locations.
2. * excludes traffic from public computers and access from mobile phones and PDAs.
Source: comScore, 2007

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ABOUT THE AUTHOR

Enid Burns

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