In a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing software -- on Wednesday committed$1.8 million to sponsor a concert tour featuring Limp Bizkit.
In a bid to reach the college crowd and other young fans of alternative rock, Napster Inc. -- the maker of the popular, but controversial, file-sharing software -- on Wednesday committed $1.8 million to sponsor a concert tour featuring Limp Bizkit.
The tour, featuring bands Limp Bizkit and Cypress Hill, is set to begin on July 4 in Chicago. It will visit 24 venues, seating 3,000 to 5,000 people, in 10 cities over four weeks.
"We are very excited to have the opportunity to work with great bands that have such passionate music fans, like Limp Bizkit," said Shawn Fanning, the 19-year-old founder of Napster.
Napster has been very controversial in the music industry, because it enables the easy sharing of MP3 files, which is often done without regard to copyright violations. The company has also raised the ire of network administrators on college campuses, because the popular program was expending a significant amount of Internet bandwidth.
Moreover, it has seriously angered some well-known artists, such as Metallica and rap artist Dr. Dre. Last week, Metallica sued Napster and some schools for copyright infringement.
This week, Dr. Dre raised the bar by going after both the company and university students who are using them. In response, the artist is asking that the court shut down Napster and award damages of $100,000 per illegally copied work, or as much as $10 million.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.