Online Ads Influence Most Grocery Shoppers

  |  April 23, 2010   |  Comments

Web ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study.

Online ads significantly impact the purchasing behavior of grocery shoppers, according to research conducted by Burst Media.

The online ad network asked 3,200 adults whether or not online product ads affect their grocery purchasing behavior - either online or in-store. The response: 29 percent of male respondents and 30 percent of female respondents claimed their decisions are "frequently" influenced by online ads. Forty-three percent claimed their decisions are "sometimes" influenced.

In addition, the survey found specific product verticals were more readily influenced than others, with products in the entertainment, household cleaners, boxed or canned goods, bakery items, and frozen foods categories topping the list.

Those numbers suggest a significant opportunity for CPG advertisers, who have typically been slower to invest in the online space than advertisers in other industry verticals, such as those in the automotive and travel space, for example.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...