Tacoda hires Adrian Lacey to run London office; Digital Pulp launches site for Redken.
Tacoda hired Adrian Lacey as managing director in London. Previously digital director at Publicitas Europe, Lacey will head up Tacoda's U.K. operation.
Digital Pulp redesigned two Web sites operated by Redken, 5th Avenue NYC. The digital agency revamped the consumer Redken.com site and the salon professional Redkensalon.com site for the beauty supply company.
ESPN tapped the Sarkissian Mason agency to create its ESPN The Magazine Web site.
ShopLocal.com selected Aggregate Knowledge to provide user-driven product suggestions. The online shopping and marketing services firm's Web site will use the Pique Onsite Discovery system from Aggregate Knowledge.
Women's Bean Project selected The Email Experience Council to create an e-mail campaign. The e-mail marketing arm of the Direct Marketing Association designed, created, and launched the campaign for the non-profit organization that employs women from areas with chronic unemployment and poverty.
T3 hired Rich Terry as a group creative director. Terry joined the agency after a stint as a freelance creative director. Earlier he was SVP and group creative director at GSD&M.
Cycle Trader selected ATG's eStara for its click to call technology. The provider of classified ads for motorcycle, PWC and snowmobile buyers launched a new "Full Throttle Solution" using eStara's technology.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT