Tacoda hires Adrian Lacey to run London office; Digital Pulp launches site for Redken.
Tacoda hired Adrian Lacey as managing director in London. Previously digital director at Publicitas Europe, Lacey will head up Tacoda's U.K. operation.
Digital Pulp redesigned two Web sites operated by Redken, 5th Avenue NYC. The digital agency revamped the consumer Redken.com site and the salon professional Redkensalon.com site for the beauty supply company.
ESPN tapped the Sarkissian Mason agency to create its ESPN The Magazine Web site.
ShopLocal.com selected Aggregate Knowledge to provide user-driven product suggestions. The online shopping and marketing services firm's Web site will use the Pique Onsite Discovery system from Aggregate Knowledge.
Women's Bean Project selected The Email Experience Council to create an e-mail campaign. The e-mail marketing arm of the Direct Marketing Association designed, created, and launched the campaign for the non-profit organization that employs women from areas with chronic unemployment and poverty.
T3 hired Rich Terry as a group creative director. Terry joined the agency after a stint as a freelance creative director. Earlier he was SVP and group creative director at GSD&M.
Cycle Trader selected ATG's eStara for its click to call technology. The provider of classified ads for motorcycle, PWC and snowmobile buyers launched a new "Full Throttle Solution" using eStara's technology.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
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London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT