Acxiom to Acquire Digital Impact

  |  March 28, 2005   |  Comments

The data management company's offer follows an unsuccessful takeover bid mounted by InfoUSA in February.

Digital Impact has agreed to be acquired by data management and marketing giant Acxiom in a deal valued at approximately $140 million -- significantly more than InfoUSA had offered in its hostile takeover attempt.

Digital Impact rebuffed InfoUSA's attempted acquisition of the online marketing company. While InfoUSA offered approximately $2 per share, Acxiom will pay $3.50.

For Acxiom, the deal will bring a much larger presence in online marketing. Its clients will use Digital Impact's platform to deploy campaigns in numerous channels, including email, Web sites, display ads and search. It's the company's boldest foray yet into digital marketing. In January, Acxiom acquired SmartDM, an integrated direct marketing firm.

"While we have provided a certain level of e-marketing capability, we have not been positioned to meet all the demands of the marketplace," said Charles Morgan, Acxiom's chairman, during a call announcing the acquisition. "With Digital Impact, we will now be able to meet those needs."

Acxiom will form a new enterprise through the merger of Digital Impact and several of its complementary holdings. Digital Impact CEO William Park will lead that unit.

Additionally, Park said Digital Impact clients will benefit from access to Acxiom's data and expertise. Digital Impact recently added Sun Microsystems and Audible to its client roster.

Both companies' boards have approved the deal, which is expected to close within 30 days, pending regulatory approval. The sale represents considerably more money for Digital Impact's shareholders than the unsolicited bid put forth by InfoUSA last month. Digital Impact anticipates 2005 revenues of $42 million.

Digital Impact's 280 employees are distributed among offices in San Mateo, New York, London, Singapore and Bend, Oregon. Acxiom is based in Little Rock, Arkansas.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...