Acxiom to Acquire Digital Impact

  |  March 28, 2005   |  Comments

The data management company's offer follows an unsuccessful takeover bid mounted by InfoUSA in February.

Digital Impact has agreed to be acquired by data management and marketing giant Acxiom in a deal valued at approximately $140 million -- significantly more than InfoUSA had offered in its hostile takeover attempt.

Digital Impact rebuffed InfoUSA's attempted acquisition of the online marketing company. While InfoUSA offered approximately $2 per share, Acxiom will pay $3.50.

For Acxiom, the deal will bring a much larger presence in online marketing. Its clients will use Digital Impact's platform to deploy campaigns in numerous channels, including email, Web sites, display ads and search. It's the company's boldest foray yet into digital marketing. In January, Acxiom acquired SmartDM, an integrated direct marketing firm.

"While we have provided a certain level of e-marketing capability, we have not been positioned to meet all the demands of the marketplace," said Charles Morgan, Acxiom's chairman, during a call announcing the acquisition. "With Digital Impact, we will now be able to meet those needs."

Acxiom will form a new enterprise through the merger of Digital Impact and several of its complementary holdings. Digital Impact CEO William Park will lead that unit.

Additionally, Park said Digital Impact clients will benefit from access to Acxiom's data and expertise. Digital Impact recently added Sun Microsystems and Audible to its client roster.

Both companies' boards have approved the deal, which is expected to close within 30 days, pending regulatory approval. The sale represents considerably more money for Digital Impact's shareholders than the unsolicited bid put forth by InfoUSA last month. Digital Impact anticipates 2005 revenues of $42 million.

Digital Impact's 280 employees are distributed among offices in San Mateo, New York, London, Singapore and Bend, Oregon. Acxiom is based in Little Rock, Arkansas.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...