Comet Systems, Yahoo! Launch Father's Day Promotion

  |  June 9, 1999   |  Comments

Comet Systems and Yahoo! launched a Father's Day promotionfeaturing the Comet Cursor, which allows a Web site to replace the standard arrow cursor with any image or animation.

Comet Systems and Yahoo launched a Father's Day promotion featuring the Comet Cursor, which allows a Web site to replace the standard arrow cursor with any image or animation.

In this interactive promotion, the cursor will help Yahoo users find gifts for dad for Father's Day. Spending details on the promo were not disclosed.

Through June 20, users who click on the Father's Day banners displayed on the Yahoo home page will be brought to pages sponsored by Hammacher-Schlemmer, Fingerhut, Beauty Buys or Chipshot. On these pages, users will experience themed cursors and Cursor ads made possible by Comet Systems' technology.

Each Father's Day page is based on a theme corresponding to the sponsor: a golf course for, a garage for Fingerhut, a backyard for Hammacher-Schlemmer, and a bathroom for Beautybuys.

Comet said that more than 5 million Web surfers have installed the Comet Cursor into their Web browsers. Consumers who have not yet installed the software will be offered the 10-second download immediately upon arrival at the Father's Day promotion.

"Our goal with holiday promotions is to create compelling content for our users and also cutting edge sponsorship opportunities for our advertisers," said Bill Miltenberger, sales promotion director at Yahoo. "The Comet Cursor is an ideal way to accomplish both goals."

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!


COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.




    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...