Comet Systems, Yahoo! Launch Father's Day Promotion

  |  June 9, 1999   |  Comments

Comet Systems and Yahoo! launched a Father's Day promotionfeaturing the Comet Cursor, which allows a Web site to replace the standard arrow cursor with any image or animation.

Comet Systems and Yahoo launched a Father's Day promotion featuring the Comet Cursor, which allows a Web site to replace the standard arrow cursor with any image or animation.

In this interactive promotion, the cursor will help Yahoo users find gifts for dad for Father's Day. Spending details on the promo were not disclosed.

Through June 20, users who click on the Father's Day banners displayed on the Yahoo home page will be brought to pages sponsored by Hammacher-Schlemmer, Fingerhut, Beauty Buys or Chipshot. On these pages, users will experience themed cursors and Cursor ads made possible by Comet Systems' technology.

Each Father's Day page is based on a theme corresponding to the sponsor: a golf course for chipshot.com, a garage for Fingerhut, a backyard for Hammacher-Schlemmer, and a bathroom for Beautybuys.

Comet said that more than 5 million Web surfers have installed the Comet Cursor into their Web browsers. Consumers who have not yet installed the software will be offered the 10-second download immediately upon arrival at the Father's Day promotion.

"Our goal with holiday promotions is to create compelling content for our users and also cutting edge sponsorship opportunities for our advertisers," said Bill Miltenberger, sales promotion director at Yahoo. "The Comet Cursor is an ideal way to accomplish both goals."

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...