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E-Commerce Stats

  |  May 1, 2006   |  Comments

We've compiled the best data from expert sources that will enable you to find what e-consumers are doing online and where they are spending their money.

Statistic Date Source
Marketing Plans for Valentine's Day January 2006 Constant Contact
Average Customer Valentine's Gift Purchase January 2006 Constant Contact
E-Retailer Customer Satisfaction Index, Spring and Holiday 2005 January 2006 ForeSee Results and FGI Research
Online Consumer Spending, 2004 and 2005 January 2006 comScoure
Selected Product Categories' Sales Growth, 2004 and 2005 January 2006 comScoure
Online Holiday Retail Sales November 6 - January 1, 2003 - 2005 January 2006 comScoure
U.S. Home and Work Online Shopping Trips by Retail Category, 2004 and 2005 December 2005 Nielsen//NetRatings
Tranport, Distribution, and Logistics Customer Rating Index Ratings, Q4 2005 December 2005 The Customer Respect Group
The Ten Best Online Retail Shopping Experiences November 2005 Blast Radius Inc
The Ten Worst Online Retail Shopping Experiences November 2005 Blast Radius Inc
Products Purchased Online, 2003 and 2005 November 2005 WSL Marketing Inc.
Top Costume Web Sites by Visits, Week Ending October 15, 2005 October 2005 Hitwise
Top Clicked Sites for "Halloween Costumes," September 18-October 15, 2005 October 2005 Hitwise
Top Search Terms Containing "Costumes," September 18 - October 15, 2005 October 2005 Hitwise
Repeat Customer Conversion Rate Compaired to New Customer Conversion Rate, July 2005 August 2005 WebTrends, 2005
Revenue Generating Holiday Marketing Promotions for Loyal Customers, July 2005 August 2005 WebTrends, 2005
Revenue Generating Holiday Site Features for Loyal Customers, July 2005 August 2005 WebTrends, 2005
E-Mail Newsletter and Promotion Opinions and Practices by Moms (%) June 2005 lucid marketing and EmailLabs, 2005
The Amount of E-Newsletters and Promotions Moms Subscribe To June 2005 lucid marketing and EmailLabs, 2005
Retail Web Site Satisfaction Scores by Channel June 2005 FGI Research, 2005
Retail Web Site Satisfaction Scores by Category June 2005 FGI Research, 2005
Top 40 E-Retail Web Site Satisfation Scores, April 2005 June 2005 FGI Research, 2005
Retailers with E-mail Sign-Up on Home Page May 2005 SilverPop, 2005
Information Gathered During Registration May 2005 SilverPop, 2005
Online Retail Growth (in billions) May 2005 Forrester Research Inc., 2005
Revenue Growth in Retail Categories May 2005 Forrester Research Inc., 2005
Search Term Type Used May 2005 Yahoo Search Marketing and Compete, Inc
Distribution of Account Openings Resulting from Search May 2005 Yahoo Search Marketing and Compete, Inc
Mobile Gaming Mind Share, 2005 April 2005 IGN.com
Console, PC, and Mobile Mind Share, 2005 April 2005 IGN.com
Top 10 Online Retailers Based on Conversion Rate, February 2005 April 2005 Nielsen//NetRatings
Top 15 Online Retail Categories Based on Average Order Size, February 2005 April 2005 Nielsen//NetRatings
Market Share by Aggregator Type March 2005 BizRate Research
Majority of Buyers Searches and Clicks are on Generic Terms February 2005 Central Command Inc.
Growth in Online Banking, 2002 - 2004 February 2005 Pew Internet & American Life Project
Factors Influencing Consumers' Choice of E-Mail to Open and Read January 2005 Return Path, Inc.
Fathom Online Keyword Price Index January 2005 Fathom Online Corp.
Marketing Techniques Driving Online Holiday Shopping December 2004 DoubleClick Inc.
Projected Increase in Online Holiday Sales December 2004 JupiterResearch & Gartner Group
Why do you plan on shopping online? November 2004 ACNielson 2004
Percent of Holiday Gifts Online - Last Year vs. This Year November 2004 ACNielson 2004
Top Retail Categories by U.S. Market Share, Thanksgiving Day and Black Friday versus 2003 November 2004 Hitwise Inc.
Top 10 Shopping and Classified Web sites, Thanksgiving Day and Black Friday versus 2003 November 2004 Hitwise Inc.
Factors That Would Motivate Holiday Shoppers to Begin Online Holiday Gift Shopping Earlier November 2004 2004 JupiterResearch/Ipsos-Insight
Onsite Search is Driving More Valuable Purchases November 2004 DoubleClick Q3 2004 E-Commerce Trend Report
Getting Shoppers Through The Checkout is Final Step in Conversion November 2004 DoubleClick Q3 2004 E-Commerce Trend Report
Top 20 Shopping Searches October 2004 Shopping.com
When Merchants Start Their Holiday Marketing October 2004 Shop.org
Prefer Online to Agent Call October 2004 FiSite Research
Proportionality of Single Purchase Revenue by Price Bracket, Year 2003 October 2004 Online Publishers Association (OPA)
Internet and Mobile Micropayments Revenues, US Market (in billions) October 2004 TowerGroup estimates
Active Cross-Channel Shoppers are Younger and Wealthier Than Other Online Consumers October 2004 Forrester Research
Cross-Channel Shoppers Spend Billions Offline October 2004 Forrester Research
The 2004 Back-to-College Budget September 2004 NRF/BIGresearch
Top 10 Affiliate Programs of July 2004 August 2004 Refer-It
Top 10 Affiliate Programs of June 2004 July 2004 Refer-It
Most Trusted Companies June 2004 Ponemon Institute and TRUSTe
Concerns about Misuse of Personal Information June 2004 Ponemon Institute and TRUSTe
Top 10 Affiliate Programs of May 2004 June 2004 Refer-It
Estimated Quarterly U.S. Retail Sales: Total and E-commerce (in billions) June 2004 U.S. Department of Commerce
Top 10 Affiliate Programs of April 2004 May 2004 Refer-It
Shopping Cart Abandonment Rates April 2004 the e-tailing group
Conversion Rates April 2004 the e-tailing group
Top 10 Affiliate Programs of March 2004 April 2004 Refer-It
The Internet's Impact on Small Businesses March 2004 AC Nielsen for eBay
E-Commerce by Ethnicity March 2004 The Media Audit
Top 10 Affiliate Programs of February 2004 March 2004 Refer-It
Estimated Quarterly U.S. Retail Sales: Total and E-commerce (in billions) February 2004 U.S. Department of Commerce
ACSI E-Commerce Scores by Category February 2004 American Customer Satisfaction Index (ACSI)
Online Consumer Spending (excluding Auctions) February 2004 comScore Networks
Top 10 Affiliate Programs of January 2004 February 2004 Refer-It
E-mail Response and Fulfillment Times Among Top E-tailers, 4Q 2003 February 2004 e-tailing group
Popular Online Shopping Categories Ranked by Total Revenue through December 26, 2003 January 2004 Goldman Sachs, Harris Interactive and Nielsen//NetRatings eSpending Report
Top 10 Affiliate Programs of December 2003 January 2004 Refer-It
Top 10 Affiliate Programs of November 2003 December 2003 Refer-It
Most Visited Retail Sites, October 2003, UK December 2003 Hitwise
Prescription Drug Spending (in billions) November 2003 Jupiter Research
Which of the following features would make you visit/patronize/buy more from a certain site? November 2003 Jupiter Research
Reasons Shoppers Cite for Buying Online November 2003 Jupiter Research
Online Holiday Sales Growth November 2003 Jupiter Research
Fall 2003 Top Items Purchased November 2003 Nielsen//NetRatings@Plan
Top 10 Affiliate Programs of October 2003 November 2003 Refer-It
Those Who Plan on Spending More Over The Next 3 Months (October 2003) October 2003 BIGresearch
Trends in 2003 Online Spending Intentions October 2003 BIGresearch
Spending Intentions in the Next 3 Months October 2003 BIGresearch
Who's Buying Down Under? October 2003 RedSheriff
Small Biz Involvement in Online Sales September 2003 Thomas Regional
Online Content Spending by Category of Content, Q1 & Q2 Totals September 2003 comScore/OPA
Holiday USA Online Retail Sales Trends September 2003 Brand Keys
How often do you pay for the commercial software programs that you download? September 2003 Ipsos
Online Spending Forecast (in billions) September 2003 Jupiter Research, October 2001
Top 10 Affiliate Programs of August 2003 September 2003 Refer-It
Top Online Department Stores Ranked by Visits, August 2003, U.S. September 2003 Hitwise
Top Shopping Destinations for the Week Ending August 3, 2003 August 2003 Nielsen//NetRatings
Top 10 Affiliate Programs of July 2003 August 2003 Refer-It
Top 10 Affiliate Programs of June 2003 July 2003 Refer-It
Likelihood of Purchasing HDTV Monitor at Different Price Points June 2003 The Cable & Telecommunications Association for Marketing
Top 10 Affiliate Programs of May 2003 May 2003 Refer-It
Consumer Comfort Level Using Various Payment Methods, March 2003 May 2003 Jupiter Research
Top 10 Affiliate Programs of April 2003 May 2003 Refer-It
Online Shopping April 2003 The 2002 UCLA Internet Report
U.S. Online Sports Revenue, 2002-2007 April 2003 Jupiter Research
User Feedback Practices of the 50 Most Trafficked Sites April 2003 OpinionLab
Paid Content Revenues in Western Europe, 2002-2007 April 2003 Jupiter Research
If information/entertainment/services were no longer free on the Internet, which of the following would you most likely pay for? April 2003 Jupiter Research
Did you purchase or influence the purchase of any of these luxury products or services in 2002? April 2003 Unity Marketing
Top 10 Affiliate Programs of March 2003 April 2003 Refer-It
Percentage of Consumers Who Are Likely to Spend "Much Less Than Usual" on: March 2003 The NPD Group, Inc.
Shop Most Often for Women's & Men's Clothing Comparison March 2003 vs. March 2002 March 2003 BIGResearch
Price Expectations of Digital Music March 2003 Jupiter Research
Top 10 Affiliate Programs of February 2003 March 2003 Refer-It
2002 Top Web Destinations by Consumer Content Revenue March 2003 OPA, comScore Networks
Estimated Quarterly U.S. Retail Sales: Total and E-commerce February 2003 U.S. Department of Commerce
Online Brokerage Customer Satisfaction February 2003 American Customer Satisfaction Index (ACSI)
Auction/Reverse Auction Customer Satisfaction February 2003 American Customer Satisfaction Index (ACSI)
Online Travel Services Customer Satisfaction February 2003 American Customer Satisfaction Index (ACSI)
E-Retail Average Customer Satisfaction February 2003 American Customer Satisfaction Index (ACSI)
Top 10 Gifts February 2003 Brand Keys, Inc.
How much are you planning to spend on your Valentine this year? February 2003 CoolSavings, Inc.
Candy Sales, U.S. 2002 February 2003 ACNielsen Strategic Planner, Grocery/Drug/Mass Merchandise (excluding Wal-Mart) Combined
Top 10 Affiliate Programs of January 2003 February 2003 Refer-it
Degree of Consumer Focus on Sales Tax When Shopping Online February 2003 Jupiter Research, a division of Jupitermedia Corporation
Adult Online Purchasing February 2003 UCLA Center for Communication Policy
Concerned About Online Privacy and E-Commerce February 2003 UCLA Center for Communication Policy
Top 10 Affiliate Programs of December 2002 Ranked by Refer-it January 2003 Refer-it
Top 10 Retail Web Sites Integrating Online & In-Store Traffic, U.S. Home & Work, Winter 2003 January 2003 Nielsen//NetRatings @Plan
Top 10 B2C Sites for Customer Service January 2003 the e-tailing group
Top Shopping Categories During the 2002 Holiday Season, Ranked by Spending, (11/2 - 12/27) January 2003 Goldman Sachs, Harris Interactive, and Nielsen//NetRatings
Nielsen/NetRatings Top 15 Shopping Destinations December 2002 comScore Networks
Fastest Growing Major Non-Travel E-Commerce Categories December 2002 comScore Networks
Top Shopping Web Sites for the Week Ending Nov. 10, 2002 November 2002 Shop.org/BizRate.com
Retailer-reported online sales 11/3/02 through 11/16/02 compared to same time period last year November 2002 Shop.org/BizRate.com
Likelihood of Purchasing Certain Holiday Gift Items November 2002 InsightExpress
Online Consumer Sales at U.S. Sites November 2002 comScore Networks
Levels of Satisfaction and Trust October 2002 Consumer Internet Barometer
Spent more than $250 online in the past 3 months October 2002 Consumer Internet Barometer
Consumer Requests for Quotes, Top Metropolitan Areas May 2002 Respond Networks
Consumer Requests for Quotes May 2002 Respond Networks
Extremely Important Factors for Online Consumers April 2002 The Cap Gemini Ernst & Young Group
Top Retail Sites in Britain & Europe March 2002 Jupiter MMXI
Estimated U.S. Retail E-Commerce Sales February 2002 Dept. of Commerce
Likelihood Paying for Online Music February 2002 GartnerG2
Digital Music Subscription Sales January 2002 Jupiter Media Metrix
Online Travel & E-Commerce Sales January 2002 comScore Networks
Percent of E-Commerce Sales by Month January 2002 comScore Networks
December 2001 Online Retail Index January 2002 NRF/Forrester
Percent of Online Holiday Orders by Gender January 2002 BizRate
Top 5 States for Online Holiday Sales January 2002 BizRate
Top 15 Holiday Season Shopping Sites, 2000 vs. 2001 January 2002 Jupiter Media Metrix
Peak Weeks, Growth for Holiday Shopping Categories January 2002 Nielsen//NetRatings
Fastest Growing E-Tailers, 2000-2001 January 2002 Nielsen//NetRatings
Retailers Responding to Online Service Inquiries January 2002 Jupiter Media Metrix
Top E-Tailers of Nov. 2001 December 2001 Jupiter Media Metrix
Home vs. Work Online Shopping December 2001 Jupiter Media Metrix
Jupiter Shopping Index Traffic, 2001 Holiday Season December 2001 Jupiter Media Metrix
Top Shopping Sites, Week Ending 12/02/01 December 2001 Jupiter Media Metrix
Holiday E-Commerce Index -- Week Ending 12/2 December 2001 Nielsen//NetRatings
Percent of Holiday Shopping Budget Spent at Each Channel December 2001 Goldman Sachs, Harris Interactive &
Nielsen//NetRatings
Retail Channel Integration December 2001 Shop.org/BCG
E-Commerce Growth Rates and 2001 Monthly Spending December 2001 Nielsen//NetRatings & Harris Interactive
November 2001 Online Retail Index December 2001 NRF/Forrester
October 2001 Online Retail Index November 2001 NRF/Forrester
E-Commerce Sales, Monday After Thanksgiving November 2001 Nielsen//NetRatings
Top Virtual Department Stores November 2001 Nielsen//NetRatings
Third Quarter E-Commerce Spending November 2001 Nielsen//NetRatings & Harris Interactive
Top Shopping Sites, Week Ending 11/25/01 November 2001 Jupiter Media Metrix
Nielsen//NetRatings Holiday E-Commerce Index November 2001 Nielsen//NetRatings
Reasons for Abandoning Online Shopping Cart November 2001 Vividence
E-Commerce Revenue in Latin America November 2001 Boston Consulting Group
Top Online Spending Categories October 2001 Nielsen//NetRatings/Harris Interactive
Worldwide Internet Retailing Sales Forecast October 2001 GartnerG2
Top Expected Online Purchases, 2001 Holiday Season October 2001 Jupiter Media Metrix
Important Factors for Online Shopping October 2001 GartnerG2
Common Influences on Online Purchases October 2001 Vividence
How Consumers Find Sites During the Holidays October 2001 Vividence
September 2001 Online Retail Index October 2001 NRF/Forrester
Top Online Spending Categories, Sept. 2001 October 2001 Nielsen//NetRatings & Harris Interactive
August 2001 Online Retail Index September 2001 NRF/Forrester
E-Commerce in Wake of 9/11 Attack September 2001 BizRate.com
Companies Consumers Trust with Personal Information August 2001 Jupiter Media Metrix
July 2001 NRF/Forrester Online Retail Index August 2001 NRF/Forrester
Top Mass Retailers by Unique Audience August 2001 Nielsen//NetRatings
Womens' Online Holiday Shopping July 2001 BizRate.com
How Internet is Used for Shopping July 2001 NPD Online Research
Internet Power Shoppers vs. Regular Shoppers July 2001 Valentine Radford
NRF/Forrester Online Retailing Index July 2001 NRF/Forrester
Top European E-Commerce Domains June 2001 NetValue
Planned E-Commerce Spending & Frequency June 2001 Yahoo/ACNielsen
May 2001 NRF/Forrester Online Retailing Index June 2001 NRF/Forrester
Worldwide Online Shopping and Purchasing Behavior June 2001 Nielsen//NetRatings
Important Aspects of CRM May 2001 Cutter Consortium
E-Commerce Spending and Sales Conversion Rates May 2001 Nielsen//NetRatings & Harris Interactive
Top E-Commerce Sites of April 2001 May 2001 netScore/Diameter
Best/Worst World Markets for E-Commerce May 2001 Nielsen//NetRatings
Top Travel Sites by Customer Satisfaction April 2001 Nielsen//NetRatings
Harris Interactive
Top E-Tailers of March 2001 April 2001 Nielsen//NetRatings
Harris Interactive
March 2001 NRF/Forrester Online Retail Index April 2001 NRF/Forrester
Top 5 Online Purchase Categories March 2001 Greenfield Online
February 2001 Online Retail Index March 2001 NRF/Forrester
Site Features Likely to Increase Online Purchasing March 2001 PricewaterhouseCoopers
January 2001 NRF/Forrester Online Retail Index March 2001 NRF/Forrester
Percent of Holiday Shopping Done Online, Ages 8-21 February 2001 Harris Interactive
Top E-Tailers of January 2001 February 2001 PC Data Online
Top Retail Sites in UK, Germany and France February 2001 Jupiter MMXI
Shopping Carts Abandoned Due to Shipping Costs February 2001 Ernst & Young
December 2000 NRF/Forrester E-Tail Index January 2001 NRF/Forrester
Primary Hurdles to Mobile Commerce January 2001 Telephia
Online Sales by Category, Nov. and Dec. 2000 January 2001 NPD Group
Top E-Tailers of December 2000 January 2001 PC Data Online
Difficulties Experienced by Online Shoppers January 2001 NPD
Holiday Shopping Season Traffic, 1999 vs. 2000 January 2001 Media Metrix
Top Secure Connection Sites in the UK January 2001 NetValue
Holiday Sales of Consumer Electronics
and Technology Products
January 2001 NPD INTELECT
Performance of E-Commerce Sites During Holidays December 2000 Keynote
E-Tail Customer Acquisition Costs December 2000 Intermarket Group
November 2000 NRF/Forrester E-Tail Index December 2000 NRF/Forrester
Top Online Purchases for Holidays December 2000 Andersen Consulting
Reasons to Shop/Not to Shop Online December 2000 Andersen Consulting
Traffic to E-Commerce Sites During Holiday Season December 2000 Nielsen//NetRatings
Cities with Most/Least Online Shoppers December 2000 Scarborough Research
High-Tech Products Product Sales December 2000 NPD INTELECT
Top E-Tailers of November 2000 December 2000 PC Data Online
Customer Preference: Online or Offline Shopping November 2000 cPulse
October's Online Retail Index November 2000 Forrester/NRF
Top E-Tailers of October 2000 November 2000 PC Data Online
Online Shopping Traffic at Start of Season, 1999 vs. 2000 November 2000 Nielsen//NetRatings
Holiday Shopping by Channel November 2000 PricewaterhouseCoopers
Holiday E-Commerce Index 11/5/00 to 11/12/00 November 2000 Nielsen//NetRatings
September Retailing Index October 2000 NRF/Forrester
Top Retail Sites in UK October 2000 MMXI Europe
Dollars Spent Offline for Dollars Spent Online October 2000 Harris Interactive
Top E-Tailers of September 2000 October 2000 PC Data Online
Mobile Commerce Revenues September 2000 Jupiter Research
Top E-Tailers of August 2000 September 2000 PC Data Online
August 2000 Online Retail Index September 2000 NRF/Forrester
Online Spending by Young Adults September 2000 MTV/Harris Interactive
Good/Bad Features of Gaming Sites September 2000 NPD Online Research
Top Selling PDA Brands August 2000 NPD Intelect
Online Retail Customer Acquisition Costs August 2000 Shop.org/BCG
North America E-Market Maker Revenue September 2000 Gartner Group
Percent of People Age 16+ Shopping Online September 2000 Nielsen//NetRatings
Textbook Sites Used by College Students August 2000 Greenfield Online
Reasons for Returning Online Purchases August 2000 PricewaterhouseCoopers
July Online Retail Index August 2000 Forrester/NRF
Top E-Tailers of July 2000 August 2000 PC Data Online
US Online Music Spending July 2000 Jupiter Communications
May/June Online Retail Index July 2000 Forrester/NRF
E-Commerce Revenue in North America July 2000 Gartner Group
Top E-Tailers of June 2000 July 2000 PC Data Online
Top Pet Supply Sites June 2000 Media Metrix
US Online B2B Industrial Commerce June 2000 Jupiter Communications
Top 5 Categories Bought Online
(teens and adults)
June 2000 PricewaterhouseCoopers
E-Commerce Comparisons, April 1999-2000 June 2000 Greenfield Online
Top E-Tailers of May 2000 June 2000 PC Data Online
Important Factors When Buying Airline Tickets May 2000 PhoCusWright
Online Coupon Usage by Category May 2000 NPD Group
Interest in Wireless Financial Services May 2000 Cyber Dialogue
March/April Online Retail Index May 2000 Forrester/NRF
Top E-Tailers of April 2000 May 2000 PC Data Online
Top Items Purchased Online May 2000 AC Nielsen
Q1 2000 E-Commerce Revenue by Category May 2000 Harris Interactive
E-Commerce Sales by Region in 2004 April 2000 Forrester Research
Average E-Commerce Transaction Size
By Year Started Using Internet
April 2000 ActivMedia
Top E-Commerce Sites by Gender April 2000 Ernst & Young
Top E-Commerce Categories by Gender April 2000 Ernst & Young
Top Five States for E-Commerce Spending April 2000 IDC
Top E-Tailers of March 2000 April 2000 PC Data Online
1999 Online Apparel Sales March 2000 NPD Group
Online Apparel Purchaser Demographics March 2000 NPD Group
Top E-Tailers of February 2000 March 2000 PC Data Online
Latin American E-Commerce Market February 2000 Jupiter Communications
Top E-Tailers of January 2000 February 2000 PC Data Online
Top 10 Problems Experienced by Internet Shoppers January 2000 Andersen Consulting
Online Retail Index January 2000 NRF/Forrester
How Internet Compares to Other Shopping Channels January 2000 Andersen Consulting
Source of Gift Purchases
(Internet, Catalogs, Stores)
January 2000 Andersen Consulting
Features That Will Drive E-Commerce January 2000 Andersen Consulting
Percent of E-Commerce Purchases Made at Amazon January 2000 Harris Interactive
Web Revenue from Consumer Product Sales January 2000 ActivMedia
Top E-Commerce Sites of 1999 Holiday Season January 2000 Media Metrix
Reasons for Not Shopping Online December 1999 Greenfield Online
Top E-Tailers of November 1999 December 1999 PC Data Online
October's Top E-Tailers November 1999 PC Data Online
Why Consumers Shop Online November 1999 Ernst & Young
Why Web Newbies Shop Online November 1999 NPD Online Research
Barriers to Online Purchasing October 1999 Intermarket Group
Drivers of First Time Online Purchases October 1999 NFO Interactive
Gender of First Time Online Buyers October 1999 NFO Interactive
How Consumers Find E-Commerce Sites October 1999 NFO Interactive
Ages of First Time Online Buyers October 1999 NFO Interactive
Reasons for Shopping at Online Pet Stores October 1999 NPD Online
Top E-Tailers of August 1999 September 1999 PC Data Online
Percentage of Travel Site Visitors Who Book Online July 1999 NPD Research
Why Internet Users Book Travel Offline July 1999 NPD Online Research
June's Top E-Tailers July 1999 PC Data Online

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