Internet Ad Spend Grows in 2007 as U.S. Lags Overall

  |  April 1, 2008   |  Comments

Among all media categories, Internet spending showed by far the largest increase: a jump of 18.9 percent over the previous year.

Marketers continued to aggressively move their advertising dollars online in 2007, according to preliminary numbers released Monday by The Nielsen Company.

Among all media categories, Internet spending showed by far the largest increase: a jump of 18.9 percent over the previous year.

Overall spending for the year grew just 0.6 percent. The softening economy may have played a role, as the U.S. lagged other countries in overall spending. Asia-Pacific reported a 12.1 percent increase, while the EMEA went up nearly 5 percent.

Other U.S. categories that showed an increase in 2007 were national magazines (7.6 percent), national Sunday supplements (4.9 percent) and outdoor (7.2 percent), which continued its five year climb. Newspapers continued their steady decline in the U.S., despite increasing in all other countries measured by Nielsen.

"Clearly advertisers are looking at alternative ways to reach their target audiences," said Jeff King, senior vice president and managing director at Nielsen Monitor Plus. "As a result, new media outlets like the Internet are seeing significant growth at the expense of hard-copy newspapers."

King added that there is likely incremental newspaper ad revenue within the Internet numbers representing online access to print publications.

The findings come in the wake of a dismal newspaper industry ad revenue estimate for full-year 2007. According to the report, combined print and online revenues declined nearly 8 percent in 2007 compared to 2006.

Last month, the Interactive Advertising Bureau and PriceWaterhouseCoopers estimated that digital advertising expenditures passed $21 billion in 2007. Similarly, TNS last week declared that interactive advertising increased nearly 16 percent in 2007, while spending across all media went up a mere 0.2 percent.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...