Home  › Stats › Audience/Traffic

Online Gaming Revenue to Quadruple

  |  September 7, 2004   |  Comments

The multibillion dollar industry grows up amidst advertising revenue and an influx of new players.

The online gaming (OLG) market is poised for explosive growth, according to researchers, ready to experience a nearly four-fold revenue revenue increase by 2008. In-Stat/MDR predicts that the total OLG market will grow from just over a billion in 2003 to nearly $4 billion by the end of 2008.

The revenue growth will be fueled by advertising and the millions of new players that are expected by 2008. In-Stat/MDR indicates that roughly half of the U.S. population will participate in online games by 2008, with the massive multiplayer online role playing game (MMORPG) population peaking by 2005.

The NPD Group took a look at the players, and found that two-thirds of the surveyed 13 to 44-year-olds are using their PC or Mac instead of consoles. The study found that online gamers spent more time playing PC games online than offline (60 percent compared to 40 percent), while the opposite was true for connected console gamers.

The NPD Group found that the genders are nearly evenly balanced, with males accounting for a slightly larger portion (53 percent). May 2004 measurements from Nielsen//NetRatings supported the parity, finding that males accounted for 51 percent of the 46 million online gamers.

Other research illustrates the popularity of online games among adult women: AOL found that women over 40 were among the most avid gamers and Nielsen//NetRatings reported that 35 to 49-year-old women spent the most time online at gaming sites in May 2004.

Demographics of Online Game Sites
Visitors, May 2004 (U.S., Home and Work)
Ages Male Unique
Audience
Composition
Female Unique
Audience
Composition
2 to 11 3.7% 3.5%
12 to 17 9% 5.7%
18 to 24 4.6% 3.5%
25 to 34 8.8% 7.8%
35 to 49 14.4% 15.2%
55 to 64 4.1% 6%
65+ 2.4% 2.7%
Source: Nielsen//NetRatings

On the wireless gaming horizon, In-Stat/MDR estimates that mobile gaming services in the U.S. will generate $1.8 billion annually by 2009, when 78.6 million wireless subscribers will play mobile games.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...