Pay-per-click and pay-per-call ads are distributed through the mobile channel.
AOL today launched its mobile search services, bringing Web search, comparison shopping, and Yellow Pages listings to Web-enabled mobile phones, smartphones and PDAs.
The service, in beta since July, lets users search via AOL Search, Pinpoint Shopping or AOL Yellow Pages. It is driven by technology from Israeli technology provider InfoGin. InfoGin automatically adapts search results and Web pages -- not just AOL's, but any Web page the user visits -- for browser-enabled mobile phones and devices.
Users will see ads similar to those they would see in their PC's Web browser, including paid search links from Google on AOL Search, and sponsored local listings on AOL Yellow Pages. The only difference would be in the number of ads shown, resulting from the translation of the page for a smaller screen.
"We're not planning on selling ads on mobile search separately. We're approaching this as adapting Web search for mobile, rather than reinventing it," said AOL spokesperson Krista Thomas.
Mobile AOL Yellow Pages are also enabled with AOL's pay-per-call ads from Ingenio, and integrated MapQuest maps. Users can place a call to those businesses with a pay-per-call ad, or get directions to the business with one click. It's the first major implementation of pay-per-call on the mobile platform.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.