New Branded App Gives Ski Report to Smartphone Users

  |  December 16, 2008   |  Comments

REI aims to appeal to downhill enthusiasts with iPhones, Blackberries and Windows Mobile devices.

Sporting goods retailer REI is hoping to appeal to ski enthusiasts this winter with a new smartphone app that displays conditions at mountain resorts in the U.S., Canada and Europe. The app, dubbed the REI Snow Report, was created in conjunction with developer Zumobi.

The REI Snow Report, which is available free of charge to consumers, tells how much snow has fallen at a specific mountain in the past 24, 48 and 72 hours, whether the resort is open, how much snow is at the base and top of the mountain, how many lifts are open and what the current conditions are. The app can even connect to Webcam feeds for resorts that have them, and contains one-touch contact information for all participating resorts.

The app is available for users of iPhones, Blackberries and Windows Mobile.

REI, which is based in Kent, Washington, released the app last week in an attempt to stay top of mind with consumers as the skiing season kicks off. REI branding is prominently displayed at the top of the app screen, and in the background are photos taken and submitted by REI customers.

Although there are other smartphone apps that provide information on ski conditions, most are ad-supported or come at a small cost to the user. John SanGiovanni Zumobi, co-founder and VP of product design at Zumobi, said REI is just one of many companies of late to offer their own free version of ad-supported apps in order to gain favor with consumers.

"We see this as a significant trend in mobile apps," SanGiovanni said. "This would typically cost a few bucks in an app store, but because this is branded by REI, it gives [users] the alternative to have a bran experience around the content and to have it for free."

Zumobi is also the creator of Ziibii, a smartphone app that allows users to see updates from multiple social networks on a single interface.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...