New Branded App Gives Ski Report to Smartphone Users

  |  December 16, 2008   |  Comments

REI aims to appeal to downhill enthusiasts with iPhones, Blackberries and Windows Mobile devices.

Sporting goods retailer REI is hoping to appeal to ski enthusiasts this winter with a new smartphone app that displays conditions at mountain resorts in the U.S., Canada and Europe. The app, dubbed the REI Snow Report, was created in conjunction with developer Zumobi.

The REI Snow Report, which is available free of charge to consumers, tells how much snow has fallen at a specific mountain in the past 24, 48 and 72 hours, whether the resort is open, how much snow is at the base and top of the mountain, how many lifts are open and what the current conditions are. The app can even connect to Webcam feeds for resorts that have them, and contains one-touch contact information for all participating resorts.

The app is available for users of iPhones, Blackberries and Windows Mobile.

REI, which is based in Kent, Washington, released the app last week in an attempt to stay top of mind with consumers as the skiing season kicks off. REI branding is prominently displayed at the top of the app screen, and in the background are photos taken and submitted by REI customers.

Although there are other smartphone apps that provide information on ski conditions, most are ad-supported or come at a small cost to the user. John SanGiovanni Zumobi, co-founder and VP of product design at Zumobi, said REI is just one of many companies of late to offer their own free version of ad-supported apps in order to gain favor with consumers.

"We see this as a significant trend in mobile apps," SanGiovanni said. "This would typically cost a few bucks in an app store, but because this is branded by REI, it gives [users] the alternative to have a bran experience around the content and to have it for free."

Zumobi is also the creator of Ziibii, a smartphone app that allows users to see updates from multiple social networks on a single interface.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...