eBay Launches Local Classifieds

  |  May 4, 2001   |  Comments

The online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral newspaper classifieds.

Online auction site eBay Friday launched a service that allows its sellers to advertise items in a dedicated section of several newspaper classifieds.

The new service to sellers is currently offered in the Star Tribune, a daily newspaper serving the Minneapolis and St. Paul metro area, and will also launch in the Florida's St. Petersburg Times. eBay said it would determine expansion plans based on user adoption in those two markets.

"We believe eBay seller classifieds will be a valuable tool for our sellers to market their items to even more potential buyers," said Bill Cobb, senior vice president global marketing, eBay. "Now buyers have a way to browse eBay listings before turning on a computer."

As a part of the package for sellers, sellers can include product information, including item number, title and starting bid price in an ad. In turn, buyers are directed to go online to bid on and buy advertised items. Calif.-based AdStar.com has been tagged to enable its sellers to place ads in the classifieds through a Web interface. AdStar.com will then collect the ads and distribute them to participating newspapers.

The move toward offering offline advertising comes at a time when Calif.- based eBay is banning the sale of controversial material, including Nazi, Ku Klux Klan and other items from its auction site.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...