eBay Launches Local Classifieds

  |  May 4, 2001   |  Comments

The online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral newspaper classifieds.

Online auction site eBay Friday launched a service that allows its sellers to advertise items in a dedicated section of several newspaper classifieds.

The new service to sellers is currently offered in the Star Tribune, a daily newspaper serving the Minneapolis and St. Paul metro area, and will also launch in the Florida's St. Petersburg Times. eBay said it would determine expansion plans based on user adoption in those two markets.

"We believe eBay seller classifieds will be a valuable tool for our sellers to market their items to even more potential buyers," said Bill Cobb, senior vice president global marketing, eBay. "Now buyers have a way to browse eBay listings before turning on a computer."

As a part of the package for sellers, sellers can include product information, including item number, title and starting bid price in an ad. In turn, buyers are directed to go online to bid on and buy advertised items. Calif.-based AdStar.com has been tagged to enable its sellers to place ads in the classifieds through a Web interface. AdStar.com will then collect the ads and distribute them to participating newspapers.

The move toward offering offline advertising comes at a time when Calif.- based eBay is banning the sale of controversial material, including Nazi, Ku Klux Klan and other items from its auction site.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...