eBay Launches Local Classifieds

  |  May 4, 2001   |  Comments

The online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral newspaper classifieds.

Online auction site eBay Friday launched a service that allows its sellers to advertise items in a dedicated section of several newspaper classifieds.

The new service to sellers is currently offered in the Star Tribune, a daily newspaper serving the Minneapolis and St. Paul metro area, and will also launch in the Florida's St. Petersburg Times. eBay said it would determine expansion plans based on user adoption in those two markets.

"We believe eBay seller classifieds will be a valuable tool for our sellers to market their items to even more potential buyers," said Bill Cobb, senior vice president global marketing, eBay. "Now buyers have a way to browse eBay listings before turning on a computer."

As a part of the package for sellers, sellers can include product information, including item number, title and starting bid price in an ad. In turn, buyers are directed to go online to bid on and buy advertised items. Calif.-based AdStar.com has been tagged to enable its sellers to place ads in the classifieds through a Web interface. AdStar.com will then collect the ads and distribute them to participating newspapers.

The move toward offering offline advertising comes at a time when Calif.- based eBay is banning the sale of controversial material, including Nazi, Ku Klux Klan and other items from its auction site.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...