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Netherlands, Sweden, and Switzerland Average Web Usage, December 2003, Home

  |  February 11, 2004   |  Comments

Nielsen//NetRatings examined the surfing habits of users during December 2003.

Switzerland's Internet users spent the most time surfing the Web at home during December 2003, but only by a narrow margin over the Netherlands. Sporting nearly identical active Internet user penetration rates, Switzerland and the Netherlands were closely matched in other usage measurements too, such as sessions per person, domains visited, and duration of Web page viewed. Sweden has the highest penetration rate, with three-quarters of the Internet population qualifying as active users.

Average Web Usage, December 2003, Home
Netherlands Sweden Switzerland
Sessions/Visits Per Person 29 24 30
Domains Visited Per Person 65 40 62
PC Time Per Person 23:01:56 19:40:48 23:17:58
Duration of a Web Page Viewed 00:00:45 00:00:40 00:00:42
Active Digital Media Universe 7,491,091 4,671,461 3,067,129
Current Digital Media Universe Estimate 10,806,328 6,248,674 4,462,416
Active User Penetration 69% 75% 69%
Source: Nielsen//NetRatings

Definitions:

Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.

Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.

Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user's browser window. Pages accessed from the user's local cache are included in page view counts. Unique pages will be counted each time they are requested.

Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.

Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.

Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.

Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.

Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.

Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.

Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.

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