Nielsen//NetRatings examined the surfing habits of users during December 2003.
Switzerland's Internet users spent the most time surfing the Web at home during December 2003, but only by a narrow margin over the Netherlands. Sporting nearly identical active Internet user penetration rates, Switzerland and the Netherlands were closely matched in other usage measurements too, such as sessions per person, domains visited, and duration of Web page viewed. Sweden has the highest penetration rate, with three-quarters of the Internet population qualifying as active users.
|Average Web Usage, December 2003, Home|
|Sessions/Visits Per Person||29||24||30|
|Domains Visited Per Person||65||40||62|
|PC Time Per Person||23:01:56||19:40:48||23:17:58|
|Duration of a Web Page Viewed||00:00:45||00:00:40||00:00:42|
|Active Digital Media Universe||7,491,091||4,671,461||3,067,129|
|Current Digital Media Universe Estimate||10,806,328||6,248,674||4,462,416|
|Active User Penetration||69%||75%||69%|
Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user's browser window. Pages accessed from the user's local cache are included in page view counts. Unique pages will be counted each time they are requested.
Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.
Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.
Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Articles written by ClickZ's stats staff.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT