Home  › Stats › Audience/Traffic

Online Consumers Spending More Per Visit This Holiday

  |  December 5, 2006   |  Comments

Dollars spent per visit are growing faster than the number of visitors to online retail stores.

Consumers are spending roughly 11 percent more per visit to online retail sites while holiday shopping. That's according to data released by comScore Networks, detailing the first 31 days of the holiday shopping season.

Spending at online retail stores is up 24 percent from last year. Dollars spent from November 1 to December 1 totaled $11.75 billion, compared to $9.45 billion last year.

Traffic to online retailers grew at about half the rate of sales (13 percent), and total number of visits increased by 12 percent. The larger increase in sales compared to visits means consumers are spending about 11 percent more on a per-visit basis this year.

ComScore chairman Gian Fulgoni estimates the online channel will represent about 7 percent of holiday shopping this season. "Buoyed by strong consumer spending during recent days, like Cyber Monday (November 27th, 2006) and Tuesday November 28th -- which each saw $608 million in spending -- online sales have been strong throughout the holiday season," he said in the report.

ComScore measures Web traffic and behaviors from a global cross-section of more than 2 million consumers who have given the research firm permission to confidentially capture their browsing and transaction behavior.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...