Dollars spent per visit are growing faster than the number of visitors to online retail stores.
Consumers are spending roughly 11 percent more per visit to online retail sites while holiday shopping. That's according to data released by comScore Networks, detailing the first 31 days of the holiday shopping season.
Spending at online retail stores is up 24 percent from last year. Dollars spent from November 1 to December 1 totaled $11.75 billion, compared to $9.45 billion last year.
Traffic to online retailers grew at about half the rate of sales (13 percent), and total number of visits increased by 12 percent. The larger increase in sales compared to visits means consumers are spending about 11 percent more on a per-visit basis this year.
ComScore chairman Gian Fulgoni estimates the online channel will represent about 7 percent of holiday shopping this season. "Buoyed by strong consumer spending during recent days, like Cyber Monday (November 27th, 2006) and Tuesday November 28th -- which each saw $608 million in spending -- online sales have been strong throughout the holiday season," he said in the report.
ComScore measures Web traffic and behaviors from a global cross-section of more than 2 million consumers who have given the research firm permission to confidentially capture their browsing and transaction behavior.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.