Worldwide Internet: Now Serving 61 Billion Searches per Month

  |  October 15, 2007   |  Comments

Ninty-five percent of the worldwide Internet audience conducted searches in August.

Roughly 750 million people worldwide over the age 15 conducted a search on the Internet in August, according to data released by comScore's qSearch 2.0 service.

The 750 million searchers account for 95 percent of the worldwide Internet audience. Each individual averaged 80.9 searches for the month. The highest average search figure occurred in Latin America where users averaged 95.7 searches. The Asia-Pacific region supported 258 million unique searchers, and just over 20 million searches total.

Worldwide Search by Region,
August 2007
Region Unique Searchers (000) Searches (M) Searches Per Searcher
Worldwide 754,459 61,036 80.9
Asia-Pacific 257,952 20,295 78.7
Europe 209,678 17,846 85.1
North America 206,278 15,976 77.4
Latin America 49,995 4,784 95.7
Middle East-Africa 30,556 2,134 69.8
Notes:
1. Searchers were aged 15 and older, using home and work locations.
2. Results exclude traffic from public computers, such as Internet cafes, and access from mobile phones and PDAs.
Source: comScore, 2007

Of the 61 billion searches conducted worldwide, 37.1 billion were from Google. Yahoo served 8.5 billion searches globally, Chinese-language search engine Baidu.com served 3.3 billion, and Korea-based NHN served two billion searches.

Top 10 Worldwide Search Properties,
August 2007
Search Property Searches (M)
Worldwide 61,036
Google 37,094
Yahoo 8,549
Baidu.com Inc. 3,253
Microsoft 2,166
NHN Corp. 2,044
eBay 1,319
Time Warner Network 1,212
Ask Network 743
Fox Interactive Media 683
Lycos Inc. 441
Notes:
1. Searchers were aged 15 and older, using home and work locations.
2. Search properties were based on top the 50 properties worldwide where search activity is observed.
3. Results exclude traffic from public computers, such as Internet cafes, and access from mobile phones and PDAs.
Source: comScore, 2007

ComScore qSearch 2.0 data observes worldwide search activity over the top 50 worldwide Internet properties where search activity is observed.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...