Marketing News & Expert Advice
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Worldwide Internet: Now Serving 61 Billion Searches per Month
Enid Burns | October 15, 2007 | Comments
Roughly 750 million people worldwide over the age 15 conducted a search on the Internet in August, according to data released by comScore's qSearch 2.0 service.
The 750 million searchers account for 95 percent of the worldwide Internet audience. Each individual averaged 80.9 searches for the month. The highest average search figure occurred in Latin America where users averaged 95.7 searches. The Asia-Pacific region supported 258 million unique searchers, and just over 20 million searches total.
| Worldwide Search by Region, August 2007 | |||
|---|---|---|---|
| Region | Unique Searchers (000) | Searches (M) | Searches Per Searcher |
| Worldwide | 754,459 | 61,036 | 80.9 |
| Asia-Pacific | 257,952 | 20,295 | 78.7 |
| Europe | 209,678 | 17,846 | 85.1 |
| North America | 206,278 | 15,976 | 77.4 |
| Latin America | 49,995 | 4,784 | 95.7 |
| Middle East-Africa | 30,556 | 2,134 | 69.8 |
| Notes: 1. Searchers were aged 15 and older, using home and work locations. 2. Results exclude traffic from public computers, such as Internet cafes, and access from mobile phones and PDAs. | |||
| Source: comScore, 2007 | |||
Of the 61 billion searches conducted worldwide, 37.1 billion were from Google. Yahoo served 8.5 billion searches globally, Chinese-language search engine Baidu.com served 3.3 billion, and Korea-based NHN served two billion searches.
| Top 10 Worldwide Search Properties, August 2007 | |||
|---|---|---|---|
| Search Property | Searches (M) | ||
| Worldwide | 61,036 | ||
| 37,094 | |||
| Yahoo | 8,549 | ||
| Baidu.com Inc. | 3,253 | ||
| Microsoft | 2,166 | ||
| NHN Corp. | 2,044 | ||
| eBay | 1,319 | ||
| Time Warner Network | 1,212 | ||
| Ask Network | 743 | ||
| Fox Interactive Media | 683 | ||
| Lycos Inc. | 441 | ||
| Notes: 1. Searchers were aged 15 and older, using home and work locations. 2. Search properties were based on top the 50 properties worldwide where search activity is observed. 3. Results exclude traffic from public computers, such as Internet cafes, and access from mobile phones and PDAs. | |||
| Source: comScore, 2007 | |||
ComScore qSearch 2.0 data observes worldwide search activity over the top 50 worldwide Internet properties where search activity is observed.
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