Worldwide Internet: Now Serving 61 Billion Searches per Month

  |  October 15, 2007   |  Comments

Ninty-five percent of the worldwide Internet audience conducted searches in August.

Roughly 750 million people worldwide over the age 15 conducted a search on the Internet in August, according to data released by comScore's qSearch 2.0 service.

The 750 million searchers account for 95 percent of the worldwide Internet audience. Each individual averaged 80.9 searches for the month. The highest average search figure occurred in Latin America where users averaged 95.7 searches. The Asia-Pacific region supported 258 million unique searchers, and just over 20 million searches total.

Worldwide Search by Region,
August 2007
Region Unique Searchers (000) Searches (M) Searches Per Searcher
Worldwide 754,459 61,036 80.9
Asia-Pacific 257,952 20,295 78.7
Europe 209,678 17,846 85.1
North America 206,278 15,976 77.4
Latin America 49,995 4,784 95.7
Middle East-Africa 30,556 2,134 69.8
Notes:
1. Searchers were aged 15 and older, using home and work locations.
2. Results exclude traffic from public computers, such as Internet cafes, and access from mobile phones and PDAs.
Source: comScore, 2007

Of the 61 billion searches conducted worldwide, 37.1 billion were from Google. Yahoo served 8.5 billion searches globally, Chinese-language search engine Baidu.com served 3.3 billion, and Korea-based NHN served two billion searches.

Top 10 Worldwide Search Properties,
August 2007
Search Property Searches (M)
Worldwide 61,036
Google 37,094
Yahoo 8,549
Baidu.com Inc. 3,253
Microsoft 2,166
NHN Corp. 2,044
eBay 1,319
Time Warner Network 1,212
Ask Network 743
Fox Interactive Media 683
Lycos Inc. 441
Notes:
1. Searchers were aged 15 and older, using home and work locations.
2. Search properties were based on top the 50 properties worldwide where search activity is observed.
3. Results exclude traffic from public computers, such as Internet cafes, and access from mobile phones and PDAs.
Source: comScore, 2007

ComScore qSearch 2.0 data observes worldwide search activity over the top 50 worldwide Internet properties where search activity is observed.

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