Top 10 Search Terms in 10 Categories, December 2007

  |  January 4, 2008   |  Comments

The month's top search terms in 10 categories.

A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending December 29, 2007 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 6.58 honda 1.77
paypal.com 1.45 toyota 1.75
www.paypal.com 0.96 nissan 1.38
mapquest.com 0.70 ford 1.10
pay pal 0.69 dodge 0.85
people search 0.56 harley davidson 0.79
people finder 0.40 chevrolet 0.75
experian 0.35 jeep 0.68
futures tradingcharts 0.32 suzuki 0.65
paypal account 0.28 honda motorcycles 0.63
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 1.52 myspace 6.52
imdb 1.13 myspace.com 3.09
blockbuster 0.64 craigslist 2.26
movies 0.56 youtube 1.84
fandango 0.50 www.myspace.com 1.51
i am legend 0.44 facebook 1.04
cloverfield 0.41 my space 0.69
netflix.com 0.37 you tube 0.69
regal cinemas 0.28 youtube.com 0.41
cinemark 0.26 craigs list 0.37
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.42 lyrica 0.62
starbucks 1.09 lexapro 0.50
omaha steaks 0.96 chantix 0.47
harry and david 0.89 viagra 0.40
honey baked ham 0.68 depression 0.33
mcdonalds 0.53 alli 0.32
dominos pizza 0.51 levaquin 0.31
betty crocker 0.51 cymbalta 0.27
candystand 0.45 seroquel 0.27
subway 0.41 bipolar disorder 0.26
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
yahoo 360 0.48 cnn 2.07
perez hilton 0.48 fox news 1.61
myspace 0.43 msnbc 0.75
livejournal 0.31 cnn.com 0.73
360 0.27 news 0.57
myspace surveys 0.24 bbc news 0.52
myspace.com 0.19 ksl.com 0.49
santa tracker 0.17 ksl 0.32
area codes 0.16 bbc 0.31
xanga 0.16 cnn news 0.31
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.24 hotels.com 0.37
mycokerewards.com 0.17 disneyland 0.34
coupons 0.14 disney world 0.22
free samples 0.09 holiday inn 0.21
shopzilla 0.08 hotels 0.18
pch.com 0.07 motel 6 0.18
mycokerewards 0.07 walt disney world 0.15
free stuff 0.07 las vegas 0.15
gift ideas 0.07 hampton inn 0.12
cnet 0.07 carnival cruise 0.12
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending December 01, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

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Enid Burns

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