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Demographic Stats

  |  May 1, 2006   |  Comments

Find the latest market research on how nearly every group is represented online.

Statistic Date Source
Global Internet Usage November - December 2005 April 2006 Ipsos Insight
Global Weekly Internet Usage Time, November-December 2005 April 2006 Ipsos Insight
U.S. Home Broadband Penetration by Community Type 2001 - 2005 February 2006 Pew Internet & American Life Project
U.S. Adult Internet Use by Community Type 2001 - 2005 February 2006 Pew Internet & American Life Project
U.S. Adult Internet Access by Community Type, September - December, 2005 February 2006 Pew Internet & American Life Project
U.S. Adult Online Activities by Community Type, March - December, 2005 February 2006 Pew Internet & American Life Project
U.S. Households by Internet Access and Subscription Intentions Q4 2005 February 2006 Parks Associates
U.S. Households That Don't Subscribe to an Internet Service by Reason Q4 2005 February 2006 Parks Associates
Households With Computers and Internet Access by Householder Age, October 2003 January 2006 U.S. Census Bureau
Demographics of Male and Female Internet Users, 2005 December 2005 Pew Internet & American Life Project
Intensity of Internet Use by Sex, 2005 December 2005 Pew Internet & American Life Project
Global Active Home Internet Universe, July and August 2005 September 2005 Nielsen//NetRatings, 2005
Unique Visitors to Top Blog Hosts Q1 2004 and 2005 August 2005 comScore, 2005
Online Buying by Total Internet Population and Blog Visitors, Q1 2005 August 2005 comScore, 2005
Top Teen Communication Tools, October-November 2004 July 2005 Pew Internet & American Life Project, 2005
Likelihood of Teen and Adult Engagement in Online Activities July 2005 Pew Internet & American Life Project, 2005
Likelihood of Teen Engagement in Online Activities July 2005 Pew Internet & American Life Project, 2005
Hispanic Internet Usage, January to February, 2005 July 2005 AOL/Roper Public Affairs, 2005
Adult Internet User Participation in Online Activities (%) June 2005 Pew Internet & American Life Project, 2005
Local, National, and International News Source Among Adults, 2001 and 2004 April 2005 JupiterResearch, 2005
Demographics of Content Filter Users March 2005 Pew Internet & American Life Project
Demographics of Parents & Families with Home Internet Use Rules March 2005 Pew Internet & American Life Project
Growth in Online Banking, 2002 - 2004 February 2005 Pew Internet & American Life Project
Simultaneous Usage of TV and Internet Has Increased 72% in Four Years January 2005 Media in mind
Internet Usage by Half Hour Adults 18-54 January 2005 Media in mind
Demographic Comparison of Online Young Affluent Population with Young Adults Overall Online Users January 2005 JupiterResearch
Percentage of Respondents Who Use Internet by Education January 2005 Stanford Center for the Quantitative Study of Society
Time Spent by Different Internet Activities and by Location January 2005 Stanford Center for the Quantitative Study of Society
The Growth of the Blogosphere January 2005 Pew Internet & American Life Project
Online Behavior of Canadian Teens by Percentage December 2004 Ipsos-Reid Corp.
Demographics of Total U.S. Visitors to Gay and Lesbian Community Sites November 2004 Hitwise
Use of Online Rating Systems October 2004 Pew Internet & American Life Project
Demographics of Online Game Sites Visitors, May 2004 (U.S., Home and Work) September 2004 Nielsen//NetRatings
How Women and Men Use Search Engines to Find People August 2004 Harris Interactive/Microsoft
Who Decides to Buy? August 2004 InsightExpress
Consumers Interested in Personal Content, by Age August 2004 ChoiceStream
Willingness to Provide Personal Data for Personal Content, by Age August 2004 ChoiceStream
Reactions to Graphic Images Online July 2004 Pew Internet & American Life Project
U.S. Search Engine User Demographics (for the 12 weeks ending May 15, 2004) June 2004 Hitwise
Top Visited Sites for Gays and Lesbians May 2004 2003/2004 Gay Lesbian Online Census
Mom's Time Online May 2004 America Online/Opinion Research Corporation
e-readiness rankings, 2004 April 2004 Economist Intelligence Unit
Who Feels Safe Conducting Online Financial Transactions? April 2004 BURST! Media
Online Banking and Financial Activities April 2004 comScore Media Metrix, Audience Insite Measures, Fall 2003
Demographics of U.S. Visitors to College, Basketball, and Fantasy Sites March 2004 Hitwise
E-Commerce by Ethnicity March 2004 The Media Audit
Kids as Webmasters March 2004 Grunwald Associates
Demographics of Online Content Creators March 2004 Pew Internet & American Life Project
Percentage of Those Who Have Participated in Popular Online Activities February 2004 Pew Internet & American Life Project
Internet Penetration by Community February 2004 Pew Internet & American Life Project
Do you play online games more than...? February 2004 DMS and AOL
Visitors to Travel Agency Sites by Age, U.S. December 2003 January 2004 Hitwise
Demographics of Heavy Media Users January 2004 The Media Audit
Active Internet Users by Country, November 2003 January 2004 Nielsen//NetRatings
Who's Downloading? January 2004 Pew Internet & American Life Project
Demand for Music Subscriptions and Downloads December 2004 Jupiter Research
Online Dating Activities by Gender November 2004 Jupiter Research/Ipsos-Insight Consumer Survey
Age of Visitors to Dating Sites, October 2003 November 2003 Hitwise
American's Media Preferences: The percentage who say it would be very hard to give up certain technololgies November 2003 Pew Internet & American Life Project
Top Online Destinations Most Visited by those Aged 12-17, September 2003 (U.S., Home) November 2003 Nielsen//NetRatings@Plan
Top Online Destinations Most Visited by those Aged 2-11, September 2003 (U.S., Home) November 2003 Nielsen//NetRatings@Plan
Top Ad-Supported Sites November 2003 Nielsen//NetRatings@Plan
Fall 2003 Top Items Purchased November 2003 Nielsen//NetRatings@Plan
Education Level of Chinese Internet Users October 2003 CNNIC
Ages of Chinese Internet Users October 2003 CNNIC
Chinese Internet Access (millions) October 2003 CNNIC
Average Online Retail Spending by Gender October 2003 Jupiter Research
Percentage of Women Online, May 2003 October 2003 Nielsen//NetRatings
U.S. Internet Users by Household Income August 2003, Home, Work and University Users October 2003 comScore Media Metrix
Online Population by Annual Household Income October 2003 Pew Internet & American Life Project
Who's Buying Down Under? October 2003 RedSheriff
Kids and TV Usage October 2003 Knowledge Networks/SRI
Top "Youth Wired" Cities October 2003 AOL/DMS
Kids' Favorite Online Activities October 2003 AOL/DMS
Information Consumption October 2003 Forbes.com and GartnerG2
Product Searching October 2003 Forbes.com and GartnerG2
What Percentage of Each Age Group Are Online in Each Region? September 2003 Pew Internet & American Life Project
Black vs. Total Internet Usage, January 2003 September 2003 Nielsen//NetRatings
Internet Penetration by U.S. Household Ethnicity September 2003 Jupiter Research
Adult Site Visitors by Age, August 2003, U.S. September 2003 Hitwise
Annual Household Income of Adult Site Visitors, August 2003, U.S. September 2003 Hitwise
Internet Porn Statistics September 2003 Internet Filter Review
The State of Streaming, U.S. September 2003 Arbitron/Edison Media Research
Who Are the Monthly Internet Broadcast Users? September 2003 Arbitron/Edison Media Research
Teen and Young Adult Media Exposure September 2003 Harris Interactive and Teenage Research Unlimited (TRU)
Who's Playing Games? August 2003 ESA
Which of the following types of organizations do you contribute to...? August 2003 Direct Marketing 2003
Approximately how much have you contributed to charities and non-profit organizations in the last year? (not including local church) August 2003 Direct Marketing 2003
From which of the following do you receive information on organizations to contribute to...? August 2003 Direct Marketing 2003
Users Compared to Non-Users, By Age August 2003 Pew Internet & American Life Project
Online Hispanic Household Estimates August 2003 Jupiter Research
Who Cares? Downloaders and File-Sharers Who Show The Least Concern for Copyright Infringement August 2003 Pew Internet & American Life Project
Who's Downloading? August 2003 Pew Internet & American Life Project
Technological Differences Between Gays and Straights July 2003 Forrester Research, Inc. via eMarketer
How Many Hours Do You Spend Online Per Week? July 2003 GLCensus
E-Learning Students by Profession July 2003 University of Phoenix Online
Demographics of U.S. Text Messaging Sites July 2003 Hitwise
First started playing this type of game during: July 2003 Pew Internet & American Life Project
Which do you play the most? July 2003 Pew Internet & American Life Project
Of the following, which would you say is your most important goal in saving or investing money? June 2003 Ariel-Schwab
Do you personally, or with a spouse, have any money invested in the stock market right now, either in individual stocks or in a stock mutual fund? June 2003 Ariel-Schwab
The Financial Picture, 35-to-64-Year-Olds May 2003 The Media Audit
Top Occupations Within the Career and Development Category, April 2003 May 2003 Nielsen//NetRatings
Online Populations Updated Regularly Various
Simultaneous Media Usage April 2003 BIGResearch
TV Watching and Web Surfing April 2003 BIGResearch
Users Compared to Non-Users April 2003 Pew Internet & American Life Project
Percent Composition of Hispanic Population by Household Income April 2003 comScore Media Metrix, U.S. Census Bureau
Unique Visitors to Automotive Manufacturer Web Sites, Hispanic Internet Users April 2003 comScore Media Metrix
Unique Visitors to Automotive Manufacturer Web Sites April 2003 comScore Media Metrix
Active Internet Users Among Major Spanish-Speaking Populations April 2003 comScore Media Metrix
Profile of DRTV Viewers and Buyers March 2003 ERA
Prosumers vs. Consumers March 2003 Euro RSCG MVBMS Partners
Online Destinations Most Visited by African-Americans February 2003 Nielsen//NetRatings
Hispanic Ownership of Selected Home Media Technologies January 2003 Knowledge Networks/SRI, Spring 2002 Ownership Report, The Home Technology MonitorTM
Indices of Time Spent with Media by Men, Ages 25-54 October 2002 Multimedia Mentor
Online Language Populations (September 2002) October 2002 Global Reach
U.S. Online Households (in millions) October 2002 Jupiter Research
Sources of Financial Planning Help for High-Income Professionals July 2002 Nationwide Financial Services, Inc.
High-Income Professionals Use the Web for a Variety of Financial Planning Activities July 2002 Nationwide Financial Services, Inc.
Hispanic Ownership of Selected Home Media Technologies July 2002 Spring 2002 Ownership Report, The Home Technology MonitorTM
Internet Incidence of Use June 2002 Roslow Research Group
Incidence of Cyberchondriacs in the Big Four Pharmaceutical Markets: January 2002 May 2002 Harris Interactive
Demographic Profile of U.S. Cyberchondriacs May 2002 Harris Interactive
Internet Activities Over the Past Six Months Among Users 16+a May 2002 Nielsen//NetRatings
Percent of Site's Audience that Visited: May 2002 ia Metrix Audience insite
Top Career Sites of U.S. Internet Users, Age 18+, Home and Work Combined May 2002 ia Metrix Audience insite
Average Number of MP3 Files On Home Computers, by Age April 2002 Parks Associates
Percent of US Home Internet Users Who Have Downloaded and Stored MP3 Files, by Age April 2002 Parks Associates
Asia Pacific Internet Population - Q1 2002 April 2002 Harris Interactive
Global Internet Population - Q1 2002 April 2002 iLogos Research
U.S. Adults Online April 2002 Harris Interactive
Profile of U.S. Online Population April 2002 Harris Interactive
What Medium Would Kids Choose if They Could Only Have One? April 2002 Knowledge Networks/Statistical Research, How Children UseTM Media Technology
Use of Internet by Teens January 2002 AOL
Internet Usage Patterns by Gender January 2002 Nielsen//NetRatings
Gender of Top Property Visitors by Region January 2002 Nielsen//NetRatings
Fastest Growing Wired Cities in U.S. January 2002 Nielsen//NetRatings
Top U.S. Cities for Teens Online January 2002 AOL/DMS
Internet Users by Age & Race December 2001 Pew Internet & American Life Project
Internet Use by Gender & Race December 2001 Pew Internet & American Life Project
Profile of U.S. Online Population November 2001 Harris Interactive
Internet Use by U.S. Seniors September 2001 Pew Internet & American Life
Internet Audience by Gender July 2001 Nielsen//NetRatings
Top Web Sites Visited by Teens July 2001 Jupiter Media Metrix
Internet Adoption by Gender, Age & Income July 2001 InsightExpress
Female Composition of the Internet July 2001 Nielsen//NetRatings
Digital Media Users by Age/Gender June 2001 Jupiter Media Metrix
May 2001 Internet Gender Breakdown June 2001 Nielsen//NetRatings
People with Net Access from Home or Work by Country June 2001 Nielsen//NetRatings
Biggest Reasons for Not Using Internet June 2001 Ipsos-Reid
Growth of Music Downloads by Age & Gender May 2001 Ipsos-Reid
Internet's Effect on Traditional Media May 2001 Scarborough Research
Fastest Growing Occupational Groups Online April 2001 Nielsen//NetRatings
Income of UK Internet Users March 2001 Jupiter MMXI
How Consumers Spend Their Leisure Time January 2001 CTAM
Media Consumption by Children 8 to 12 January 2001 Nickelodeon/
Harris Interactive
Household Internet Penetration in US Cities October 2000 Nielsen//NetRatings
Online Spending by Young Adults September 2000 MTV/Harris Interactive
Habits of Teenagers Online September 2000 Jupiter/Media Metrix
Percent of People Age 16+ Shopping Online September 2000 Nielsen//NetRatings
Top Web Properties Among Women 18+ August 2000 Media Metrix
Unique Visitors by Household Income August 2000 Media Metrix
Share of US Web Population By Income August 2000 Media Metrix
Media Use by Kids July 2000 Simmons Market
Research Bureau
Web Pages by Language July 2000 Vilaweb
US Online Population by End of 2000
(by race and age group)
June 2000 Jupiter Communications
Reasons Teens Go Online June 2000 PricewaterhouseCoopers
What Kids Do Online
(age 8-12)
June 2000 Zandl Group
Top 5 Categories Bought Online
(teens and adults)
June 2000 PricewaterhouseCoopers
Internet Usage by Gender and Country May 2000 Net Value
Surfing Activity Among Internet Users May 2000 Net Value
Online Activities by Nation May 2000 Net Value
E-Commerce Sales by Region in 2004 April 2000 Forrester Research
Top E-Commerce Sites by Gender April 2000 Ernst & Young
Top E-Commerce Categories by Gender April 2000 Ernst & Young
Top Five States for E-Commerce Spending April 2000 IDC
Internet Use Among New Vehicle Buyers April 2000 The Polk Company
America's Most Wired Cities April 2000 Nielsen//NetRatings
Online Apparel Purchaser Demographics March 2000 NPD Group
Sites with Highest and Lowest Concentration of Women January 2000 Media Metrix
The Lifestyles, Hobbies of Internet Shoppers, Users December 1999 Scarborough Research
Top 10 Sites for 45-64 Year Old Audience December 1999 Media Metrix
Age Segmentation in Internet Users December 1999 Media Metrix
Percentage of Population Using the Internet by Nation October 1999 ACNielsen NetWatch
Percentage of Males and Females Using the Internet October 1999 ACNielsen NetWatch

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