Home  › Stats › Audience/Traffic

Wikipedia's Popularity and Traffic Soar

  |  May 10, 2005   |  Comments

Wikipedia is now the Web's most-trafficked encyclopedia, the #2 reference site, even a source for news.

Open source Wikipedia has become the second-most visited reference site on the Web. That's according to data compiled by Hitwise.

Research conducted in mid-April finds Wikipedia hitting traffic rates of 3.84 percent, trailing closely behind the top traffic earner, Dictionary.com, with 4.46 percent market share. Wordsmith Merriam-Webster Online maintains a steady 1.35 percent and Free Translation hovers at just below one percent.

Reference Sites Visits January - April 2005
Click to view reference site visits chart
Wikipedia edged out About.com to claim the highest market share among encyclopedia sites. Answers.com came in at 1.9 percent; Encarta wavered to 1.81 percent.

Hitwise watched Wikipedia's market share climb an astonishing 618 percent over the past year. Hitwise now also identifies the site as a news resource. Wikipedia can be freely updated by readers by means of a wiki (define).

"We have been keeping an eye on Wikipedia because it looks like a way for consumers to get news and reference on the Web," Bill Tancer, vice president of research for Hitwise, told ClickZ Stats. "Wikipedia [traffic] was up there with big news organizations during the tsunami."

Wikipedia contains 536,246 ongoing articles spanning 1,540,695 pages, all maintained by the site's users. Hitwise found Wikipedia's audience evenly split between male and females. Young adults age 18 to 24 are 50 percent more likely to visit the site.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...