Wikipedia is now the Web's most-trafficked encyclopedia, the #2 reference site, even a source for news.
Open source Wikipedia has become the second-most visited reference site on the Web. That's according to data compiled by Hitwise.
Research conducted in mid-April finds Wikipedia hitting traffic rates of 3.84 percent, trailing closely behind the top traffic earner, Dictionary.com, with 4.46 percent market share. Wordsmith Merriam-Webster Online maintains a steady 1.35 percent and Free Translation hovers at just below one percent.
|Click to view reference site visits chart|
Hitwise watched Wikipedia's market share climb an astonishing 618 percent over the past year. Hitwise now also identifies the site as a news resource. Wikipedia can be freely updated by readers by means of a wiki (define).
"We have been keeping an eye on Wikipedia because it looks like a way for consumers to get news and reference on the Web," Bill Tancer, vice president of research for Hitwise, told ClickZ Stats. "Wikipedia [traffic] was up there with big news organizations during the tsunami."
Wikipedia contains 536,246 ongoing articles spanning 1,540,695 pages, all maintained by the site's users. Hitwise found Wikipedia's audience evenly split between male and females. Young adults age 18 to 24 are 50 percent more likely to visit the site.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014