Spot Runner Chooses Yodle as Local Ad Partner

  |  August 11, 2009   |  Comments

Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers.

New York-based online local ad network Yodle has been chosen by national ad services company Spot Runner to provide local ads in a deal that will bring a bevy of new customers to the fast-growing Yodle while allowing Spot Runner to maintain a local ad presence.

Formed in 2005, Yodle has about 6,000 clients, said Joel Laffer, Yodle's senior director of marketing and business development. He would not reveal the privately held company�s annual revenue but said there are slightly more than 300 employees and that the average Yodle customer spends $1,000 per month. Laffer said Yodle grew 700 percent from 2007 to 2008 and has grown an additional 200 percent so far this year.

Spot Runner is a media buying platform over which small- and medium-sized companies can purchase media on TV and radio. Earlier this year, the company laid off 60 people and sold the assets of Weblistic, a local search ads provider it had acquired in 2008. In a statement announcing the Yodle partnership, Spot Runner President John Gentry said the deal will allow his company to focus on its Malibu Media Platform and on its national advertisers.

Yodle won the pact after its performance was tested in a pilot program.

Laffer noted that demand for local advertising continues to increase even as the economy struggles. "There's this huge shift happening for consumer eyeballs," he said. "A ton of people are shifting from offline to online in terms of looking for local businesses and small biz owners are now shifting with those eyeballs." Yodle will build Web sites for local advertisers, if they need them, and optimize their current sites. IT places local search ads on Google, Yahoo, Bing, AOL City Guide, Ask and about 75 other sites, said Laffer.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...