Teens Don't Blog With Strangers

  |  November 2, 2005   |  Comments

The Pew Internet & American Life study finds teenage Web users stay within their own personal network when finding blogs to read.

Nineteen percent of online teens create blogs while 38 percent read them, a new report from the Pew Internet & American Life Project finds. The study, which examined teens' blog consumption and creation, also found they obey the old adage "don't talk to strangers" -- at least when it comes to their blog-related behavior.

"Blogs are about the maintenance and extension of personal relationships," the report states. About 62 percent of blog-reading teens solely read friend's blogs while 36 percent read postings from both friends and blog authors they don't know.

"Teen bloggers and blog readers are reading the blogs of their friends," Pew Internet & American Life Project senior research specialist Amanda Lenhart told ClickZ News. "For young people it's about reinforcing and keeping relationships, not reading opinions of strangers."

Lenhart notes that the data about teen blog readership runs contrary to the conventional wisdom about adult blog readers, which holds that adults most often read blogs written by people they don't know.

The most active segment among teenage bloggers is girls age 15 to 17. One quarter of online girls in that age group blog, compared to 15 percent of online boys of the same age. Only 18 percent of younger teens (boys and girls) create blogs.

The report estimates the number of teenagers between the age 12 and 17 who frequently use the Web numbers 21 million. More than half of these -- 12 million teens -- create content online. Content creation includes blogging; developing personal Web pages; sharing original content; or remixing of content found online.

Highly-wired teens from urban areas are the most likely to share original artistic content. Overall, 33 percent of online teens share artwork, photos, stories and videos on the Internet. Forty percent of those in urban areas create and post their own artwork compared to 28 percent of those in the suburbs, and 34 percent of online teens in rural areas.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...