Teens Don't Blog With Strangers

  |  November 2, 2005   |  Comments

The Pew Internet & American Life study finds teenage Web users stay within their own personal network when finding blogs to read.

Nineteen percent of online teens create blogs while 38 percent read them, a new report from the Pew Internet & American Life Project finds. The study, which examined teens' blog consumption and creation, also found they obey the old adage "don't talk to strangers" -- at least when it comes to their blog-related behavior.

"Blogs are about the maintenance and extension of personal relationships," the report states. About 62 percent of blog-reading teens solely read friend's blogs while 36 percent read postings from both friends and blog authors they don't know.

"Teen bloggers and blog readers are reading the blogs of their friends," Pew Internet & American Life Project senior research specialist Amanda Lenhart told ClickZ News. "For young people it's about reinforcing and keeping relationships, not reading opinions of strangers."

Lenhart notes that the data about teen blog readership runs contrary to the conventional wisdom about adult blog readers, which holds that adults most often read blogs written by people they don't know.

The most active segment among teenage bloggers is girls age 15 to 17. One quarter of online girls in that age group blog, compared to 15 percent of online boys of the same age. Only 18 percent of younger teens (boys and girls) create blogs.

The report estimates the number of teenagers between the age 12 and 17 who frequently use the Web numbers 21 million. More than half of these -- 12 million teens -- create content online. Content creation includes blogging; developing personal Web pages; sharing original content; or remixing of content found online.

Highly-wired teens from urban areas are the most likely to share original artistic content. Overall, 33 percent of online teens share artwork, photos, stories and videos on the Internet. Forty percent of those in urban areas create and post their own artwork compared to 28 percent of those in the suburbs, and 34 percent of online teens in rural areas.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...