Google to Offer iPad Targeting

  |  April 2, 2010   |  Comments

Capability will appear in the next few days.

Google advertisers that are eager to deliver ads specifically to Apple's iPad device will be able to do so in the next few days.

In a blog post this afternoon, Google said its engineers are developing a method for serving campaigns to the hotly anticipated tablet. It said the effort was part of internal efforts to "make sure that our advertising products work well on a different class of exciting new devices."

By selecting "all mobile devices" in their campaign settings, advertisers can make sure their ads will be displayed to iPad users who access Web sites and services where Google ads are distributed. Advertisers wishing to appear only on the iPad, or on the iPad and select other devices, will be able to do so by choosing "target only selected mobile devices."

Some may disagree with Apple's classification of the iPad as a purely mobile device, since it is intended for home as well as traveling use. In its blog post, the company said it chose to categorize it that way because it shares many attributes with smart phones and other handhelds.

"It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable, suited for on-the-go browsing," said the post.

Google also noted that advertisers who have already edited their settings to prevent targeting mobile devices will not appear on the iPad.

Buzz around the iPad, which becomes available tomorrow, hit a fever pitch this week as the first pre-ordered devices shipped from the company's manufacturing centers in China and media companies - particularly print publishers - promoted their new apps designed for the device.

So what advertisers are likely to target iPad owners exclusively? The list includes manufacturers of related products - such as iPad accessories, paid apps, e-books, and games. Additionally, marketers eager to reach the early adopter set may create offers "exclusively for iPad owners."

Look for ClickZ's continued coverage of the iPad and its implications for publishers and advertisers on Monday.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs