Google to Offer iPad Targeting

  |  April 2, 2010   |  Comments

Capability will appear in the next few days.

Google advertisers that are eager to deliver ads specifically to Apple's iPad device will be able to do so in the next few days.

In a blog post this afternoon, Google said its engineers are developing a method for serving campaigns to the hotly anticipated tablet. It said the effort was part of internal efforts to "make sure that our advertising products work well on a different class of exciting new devices."

By selecting "all mobile devices" in their campaign settings, advertisers can make sure their ads will be displayed to iPad users who access Web sites and services where Google ads are distributed. Advertisers wishing to appear only on the iPad, or on the iPad and select other devices, will be able to do so by choosing "target only selected mobile devices."

Some may disagree with Apple's classification of the iPad as a purely mobile device, since it is intended for home as well as traveling use. In its blog post, the company said it chose to categorize it that way because it shares many attributes with smart phones and other handhelds.

"It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable, suited for on-the-go browsing," said the post.

Google also noted that advertisers who have already edited their settings to prevent targeting mobile devices will not appear on the iPad.

Buzz around the iPad, which becomes available tomorrow, hit a fever pitch this week as the first pre-ordered devices shipped from the company's manufacturing centers in China and media companies - particularly print publishers - promoted their new apps designed for the device.

So what advertisers are likely to target iPad owners exclusively? The list includes manufacturers of related products - such as iPad accessories, paid apps, e-books, and games. Additionally, marketers eager to reach the early adopter set may create offers "exclusively for iPad owners."

Look for ClickZ's continued coverage of the iPad and its implications for publishers and advertisers on Monday.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...