Capability will appear in the next few days.
Google advertisers that are eager to deliver ads specifically to Apple's iPad device will be able to do so in the next few days.
In a blog post this afternoon, Google said its engineers are developing a method for serving campaigns to the hotly anticipated tablet. It said the effort was part of internal efforts to "make sure that our advertising products work well on a different class of exciting new devices."
By selecting "all mobile devices" in their campaign settings, advertisers can make sure their ads will be displayed to iPad users who access Web sites and services where Google ads are distributed. Advertisers wishing to appear only on the iPad, or on the iPad and select other devices, will be able to do so by choosing "target only selected mobile devices."
Some may disagree with Apple's classification of the iPad as a purely mobile device, since it is intended for home as well as traveling use. In its blog post, the company said it chose to categorize it that way because it shares many attributes with smart phones and other handhelds.
"It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable, suited for on-the-go browsing," said the post.
Google also noted that advertisers who have already edited their settings to prevent targeting mobile devices will not appear on the iPad.
Buzz around the iPad, which becomes available tomorrow, hit a fever pitch this week as the first pre-ordered devices shipped from the company's manufacturing centers in China and media companies - particularly print publishers - promoted their new apps designed for the device.
So what advertisers are likely to target iPad owners exclusively? The list includes manufacturers of related products - such as iPad accessories, paid apps, e-books, and games. Additionally, marketers eager to reach the early adopter set may create offers "exclusively for iPad owners."
Look for ClickZ's continued coverage of the iPad and its implications for publishers and advertisers on Monday.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT