TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network

  |  October 15, 2008   |  Comments

Combined firm plans expansion into mobile audio ads by end of year.

Online radio ad platform TargetSpot has acquired rival Ronning Lipset Radio, creating a network of over a thousand stations on more than 50 radio groups and web properties. The combined company will have the largest reach of any online radio ad network, reaching in excess of six million users weekly, according to TargetSpot.

As a result of the deal, network partners will now include major broadcasters such as CBS Radio and Entercom, online properties such as those of Yahoo, AOL, and Live 365, and independent stations including Big R Radio, 181.fm and 1club.fm.

Ronning Lipset is the more seasoned firm, having been founded in 2003. It has relationships with CBS and AOL that extend back a number of years. TargetSpot meanwhile was founded early in 2007, but didn't open up to advertisers until last fall.

The combined company is well-positioned to branch out into mobile ads, according to CEO Doug Perlson. "We are big believers that audio advertising will prove to be the single most effective way to reach someone using a mobile connected device," he said in a statement, adding that the company will unveil mobile audio ad solutions by end of year.

Eric Ronning and Andy Lipset, Ronning Lipset co-founders, join TargetSpot as co-presidents of sales.

TargetSpot's platform offers advertisers ad creation, campaign creation, various targeting factors, and reporting. Advertisers can create customized audio, video, banner and text ads with an array of music beds, sound effects and visuals provided by TargetSpot. Clients can also upload creative directly, and ads can be targeted by demographic, location, or station.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...