The updated analytics tool features expanded capabilities for measuring e-mail campaign performance, search engine results, and audience segmentation.
NetIQ has unveiled a new version (7) of its analytics product, WebTrends, featuring enhanced integration between its Web analytics capabilities and its WebPosition Gold search engine marketing (SEM) product.
The product, which is available as standalone software and as a hosted service, features several improvements over its previous services, including detailed analytics for measuring email campaign performance; audience segmentation capabilities that allow clients to identify their most profitable visitor segments; and search engine results demonstrating the effect of search engine rank on revenue, said Jeff Seacrist, director of marketing for WebTrends.
"Take keyword ranking," Seacrist said. "The first position can often cost 10 times as much as the second or third. Often advertisers will find the highest ROI with a slightly lower ranking. WebTrends 7 allows you to determine this."
Another enhancement is a "resource center" that gives customers a simplified way to customize the array of metrics to their specific needs.
Three tiers of WebTrends 7 are available to suit the needs of a variety of clients. An enterprise edition is available for large businesses for $1,000 per month. A professional edition features on-page analytics and Excel data integration; and a scaled-down version is available to small businesses for $35 per month.
As with its previous tools, NetIQ plans to offer updates to WebTrends 7 periodically throughout 2005.
WebTrends currently employs 275 people, counting among its clients more than half of Fortune 500 businesses.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT