The updated analytics tool features expanded capabilities for measuring e-mail campaign performance, search engine results, and audience segmentation.
NetIQ has unveiled a new version (7) of its analytics product, WebTrends, featuring enhanced integration between its Web analytics capabilities and its WebPosition Gold search engine marketing (SEM) product.
The product, which is available as standalone software and as a hosted service, features several improvements over its previous services, including detailed analytics for measuring email campaign performance; audience segmentation capabilities that allow clients to identify their most profitable visitor segments; and search engine results demonstrating the effect of search engine rank on revenue, said Jeff Seacrist, director of marketing for WebTrends.
"Take keyword ranking," Seacrist said. "The first position can often cost 10 times as much as the second or third. Often advertisers will find the highest ROI with a slightly lower ranking. WebTrends 7 allows you to determine this."
Another enhancement is a "resource center" that gives customers a simplified way to customize the array of metrics to their specific needs.
Three tiers of WebTrends 7 are available to suit the needs of a variety of clients. An enterprise edition is available for large businesses for $1,000 per month. A professional edition features on-page analytics and Excel data integration; and a scaled-down version is available to small businesses for $35 per month.
As with its previous tools, NetIQ plans to offer updates to WebTrends 7 periodically throughout 2005.
WebTrends currently employs 275 people, counting among its clients more than half of Fortune 500 businesses.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT